Online Wine Merchants The Perfect Cellar Will Let Customers Try Before They Buy
Online, June 3, 2013 (Newswire.com) - Online wine merchants are looking for innovative ways to sell their products in such a densely populated industry. The solution? To sell online, but keep an offline presence.
Unlike other online wine merchants The Perfect Cellar are doing this and making high quality wines easily accessible for everyone.
Following the opening of the luxury store, The Clerkenwell Collection of which The Perfect cellar is partnered with, they have begun to offer wine tastings and food and wine guides to make fine wines available to everyone.
The wine industry is growing as more and more people want to become knowledgeable and experienced about food and wine. Thousands of private and corporate wine tastings are held every year to educate those eager to know what food and wines go together.
So it's not surprising that around £16 billion was spent on wine in the UK alone last year; even with the economic downturn the wine industry is seemingly able to thrive. It appears the majority of sales are from supermarkets that sell wine at discounted prices or as part of an offer.
What The Perfect Cellar have tapped into is a niche in the highly populated industry - selling beautiful fine wines at a reasonable price allowing them to be accessible for everyone.
What makes The Perfect Cellar even more unique is that customers can taste the wine before buying it. The Clerkenwell Collection which is located in the heart of Clerkenwell gives space for The Perfect Cellar to have their own wine tasting room, open to everyone with a desire to learn more and enjoy fine wines.
"There is nothing quite like this in the wine world, and we are so proud to be a part of this omnichannel experience. People can come into the store to sample the wines, and learn which food and wines compliment one another. Then they can go home and feel confident about the wines they are buying," says CEO of The Perfect Cellar, Moez Seraly.
It seems the trend of merging online and offline is becoming ever more so apparent in all industries; companies are aware that buying online is a more convenient option for many people, but having an offline presence reassures those who like to research the product before purchasing.
As such companies like The Perfect Cellar with their wine tasting room and interesting food and wine guides are bound to become more popular with those in the industry. As is with every product, everyone likes to try before they buy.