Online Marketing: The Next Wave Of Marketing

Online, May 30, 2012 (Newswire.com) - Did you know that 82 percent of all purchases made in 2011 began with an online search? That means someone set out to do some research and compare some prices on a product or services before making the final decision to make a purchase from a retailer. With the copious amounts of online shopping and searching taking place it's more important than ever for businesses and companies (big and small) to assert their presence on the internet.

90 percent of internet users report that they trust online peer reviews on websites like yelp.com and other directory sites. Companies and businesses need to make sure that they monitor their presence on directory and review sites and most importantly, make sure they have one. These sites are a great place for businesses to begin interacting with clients and customers. As a business owner you can respond positively to customer comments and complaints. It's a great opportunity to show that you care about your business and your clientele.

Potential clients and existing customers are constantly on the go. They live busy lives and juggle multiple responsibilities which leave them little time to cram in web searches or browsing. Because of the busy consumer lifestyle over half of online searches now take place on mobile devices like smart phones and tablets. It's crucial that your business or company adapt to these changes and optimize your company's site for mobile device users. Many review sites and directories now feature 'check in' features and GPS functions so that users can actually review your business from any location. Someone dining at their favorite restaurant can actually review the restaurant while eating there!

Check out YPD Media and find your certified marketing representative at 15177 Springdale Street, Huntington Beach, CA 92649 or call them at 877.492.2449 or visit them on the web at http://www.ypdmedia.com today!

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