Old Meets New Under The Sea in 2012
For many bright young things in the marketing world direct sales may seem Passe. But as One company proves keeping old fashioned face to face contact alongside modern techniques, still counts for a lot of sales.
Online, May 15, 2012 (Newswire.com) - The process of how you can place actual physical products in the hands of potential customers has long been a major issue for marketing execs and company directors.
San Diego based company SEA CON® has long pioneered undersea connector technology and has recently celebrated 16 years of a unique service taking the product to the customer.
There are many elements to a successful marketing mix for an undersea connector firm like SEA CON®. A dedicated sales team armed with brochures and marketing literature, a high performing website directing visitors to the information they need quickly,attendance at major trade shows and conferences.
SEA CON® added another element back in 1996, the travelling showroom. You might not expect a low tech approach from a company which has products in use on Neutrino detection arrays across the globe and has invested in conversion rate optimisation on its website.
But there is method in maintaining direct personal interactions with your customers.
Way back in 1996 a standard commercial van was outfitted as a mobile showroom, stocked with easy to access and view products and one expert pilot at the helm.
The original SEA CON® van served the company well visiting 42 U.S states and covered over 140,000 miles in nine years.
In order to be ready for a busy up and coming 2012 at the back end of 2011 the original van was replaced with a new option which includes room for 1,000 product samples of all types, from 25 different product ranges are all available.
In real terms the presentation van allows SEA CON® to take products to potential clients who may have missed or could not attend major trade shows and exhibitions.
The added gain of a far more personal sales consultation experience means over 5,000 extra potential customers and buying decision influencers have been met face to face by SEA CON® staff.
Glenn Pollock the head of the vital SEA CON® Mid West & Gulf sales team oversees the product van itinerary and operations throughout the year. The new van hit the road in March and already has a very busy year lined up.
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