Ocho Digital Speaks On What Is Necessary To Create a Successful Inbound B2B Marketing Strategy Today
Inbound marketing has changed over the years. Ocho Digital, an expert inbound marketing firm based in Miami, has listed a few inbound marketing mantras that it believes are necessary to make any B2B inbound marketing effort successful.
Online, April 12, 2013 (Newswire.com) - Business to business or B2B marketing has received a facelift over the years. If it were possible to time travel and go back fifteen years, a marketer would see a world of difference between marketing strategies then and now. In fact, current marketing plans are nothing like the marketing strategies used back then.
One of the most important developments in recent times is inbound marketing. Out bound marketing is loosing some of its sheen, as many marketers know. Ocho Digital, a Miami based firm that specializes in inbound marketing, has come out with a set of factors that are essential for successful B2B marketing.
Inbound marketing costs just a fraction of what it would take to run an outbound marketing campaign, so developing inbound marketing capabilities makes good sense. The factors are generation of traffic, generation of leads, nurturing the leads generated, and measurement.
A spokes person from Ocho Digital said that, 'If a company's online marketing strategy is not falling into any of these clearly delineated categories, there is something seriously wrong with the strategy and it probably needs to be overhauled.'
Generating traffic not only means getting more people to come to a site, but also means getting the right kind of people. Things like keyword research, website development, blogging, social media, and SEO come under this head. Company blogs are very important. Marketers who specialize in social media keep saying that a company blog is one of the most important social media tools available.
Once visitors start coming to a site, then it is time to use call-to-actions, offers, and landing pages to entice them, and capture information such as names, email address, and telephone numbers. Some people will call this lead generation. It is a form of lead no doubt, but at the point, clients are not sure whether they want to buy from the company. So, a better term is 'capture of contact info'.
Nurturing leads is a very delicate job. Once the visitor has given his email address, automated messages can be sent to them, to pre-qualify the lead, and take it down the sales funnel, before turning it over to sales.
The spokesperson from Ocho Digital said, 'Outbound marketing is like shooting in the dark. The marketer may or may not hit the target. One of the great benefits of online marketing is that its performance can be measured.' Marketers have information in their hands, and so there is little guesswork involved. They can always analyze what worked and what did not. They can improve the process, fine tune it, and bring in additional resources if needed.
The spokesperson closed with the words, 'Ocho Digital mixes marketing initiatives and digital channels in the right proportions, helping our clients' engage their audience in ways only Ocho can deliver.'