New York Group Knows the Value of Interactive Marketing
The president of New York Group outlined the benefits of interactive promotion. He also shared the most important skills for marketing professionals in the current business landscape.
New York, NY, September 25, 2015 (Newswire.com) - The leaders at New York Group focus on interactive promotions because they provide a range of benefits. “By using interactive methods, we can connect with consumers in meaningful ways,” stated the firm’s president. “Outdated, indirect promotions simply aren’t as effective, and we don’t bother with them.”
Yet perhaps most important to the president are the many skills the firm’s people learn to help them thrive in today’s business landscape. The leaders at New York Group are committed to training their team members to meet any challenge they might encounter.
"By using interactive methods, we can connect with consumers in meaningful ways,"
One thing the president stresses is the importance of telling a story in every promotion. As he put it, “Consumers respond to emotion and personal examples in marketing campaigns. We remind our team members to think about that as they plan and implement our interactive promotions. Getting face-to-face with people is one thing, but it’s entirely another to offer them compelling evidence of a product’s effectiveness. If you can put it in the form of an inspiring story, so much the better.”
Most people understand the importance of real-time interactions in reaching consumers, and the leadership team at New York Group is no exception. “Our experiential approach can be used by any firm to market to specific groups at very low cost,” added the president. “This approach also allows you to receive instant feedback and adjust your methods on the fly. We stress these concepts to our people frequently, and they leverage social media very well as a result.”
New York Group’s President Highlights Additional Perks of Interactive Marketing
One of the prime appeals of interactive promotions is their ability to build trust with audiences. The president explained, “When you have the chance to offer a warm smile and handshake to each person, you set a respectful tone right from the start of a relationship. As that bond grows, so does the trust between your company and that person. That’s how loyal customers are created, and it’s something we do on a constant basis here at New York Group.”
Making lasting impacts on consumers also leads to more referrals, which power further growth for a business. “We’ve built a reputation for providing honest, professional service,” the president added. “That’s due in large part to satisfied customers spreading the word about their experiences. We address customer concerns quickly and act with full transparency, which continues to drive our success.”
About New York Group
New York Group produces interactive promotional campaigns that deliver consistent results for businesses of all sizes. By applying in-depth planning to a dynamic strategy, their highly-skilled team members design customized initiatives that leave a lasting impression on each client’s ideal audience. This approach leads to long-term connections between brands and consumers while providing a high investment return. As New York Group's reputation as an industry leader rapidly grows, plans are being made for future expansion into new markets. For more information about the firm’s unique, results-driven approach, visit their website today.
