New WP Plugin to Measure Content-Marketing Performance

San Francisco, California, February 4, 2015 (Newswire.com) - When doing content marketing very few companies are accurately measuring the conversion performance of their articles. In the current market there are a few analytic tools specifically designed for this purpose and they are not user friendly.

ClickMeter is excited to announce the launch of a new WordPress plugin tool to measure the effectiveness of content-marketing strategies. Companies using WordPress for content marketing can now measure which blog post is producing the most conversions with the new plugin.  

The effectiveness of the plugin was extensively tested using 50 articles in the official ClickMeter blog.  Results of the testing can be viewed here: track.clickmeter.com/WP-contents-marketing

During testing it was identified that articles with  higher view rates didn’t convert as much as articles with fewer views. ClickMeter dug deeper into the content of the articles and was able to classify each of them based on three parameters:

     1) POPULARITY
The argument is attractive, people talk about it in the Web, there are many searches with related keywords.

     2) RELEVANCY
The article talks about a specific need of company’s target customers. And in some cases includes a great solution provided by the company product/service.

     3) PREMIUM TARGET
The article addresses specifically the company’s main target. Most of the businesses have different customer segments and not all of them are willing to pay the same or to pay at all for the service.

During the experiment it was discovered that only relevant and premium targeted articles produced strong results in terms of sales. As a result of these finding this where ClickMeter focused their content marketing strategy.

ClickMeter WordPress Plugin HP here:
https://wordpress.org/plugins/clickmeter-link-shortener-and-analytics

Limited premium ClickMeter accounts available to press representatives on request: press@clickmeter.com

About Us: ClickMeter (www.clickmeter.com) is an online service helping, advertisers, agencies, affiliates and publishers optimize their digital presence through the management, tracking and monitoring of marketing links. Through an online dashboard users have access to a full portfolio of tools including conversion tracking, link shortening, split A/B testing, dynamic traffic redirect options and more.  Headquartered in Rome, Italy ClickMeter has offices in Chisinau, Moldova and San Francisco, California USA and services 60,000+ customers worldwide.

USA
Joe Gonsalves (joe@clickmeter.com)
+1 (415) 881 4300

EUROPE
Davide De Guz (davide@clickmeter.com)
+39 3388691424

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