New Online Service Offers Customer Catcher for Local Business Favorites

Online, May 13, 2010 (Newswire.com) - Toronto, Ontario (MEDIA) - May 12, 2010 - A new 'done for you' service to help local businesses utilize the power and reach of internet search engines like Google is being offered at http://FavoritesClub.com this month. "We get huge companies like Google, Yahoo and Microsoft to send customers to local businesses," says founder Anthony Merizzi. "Then we help to engage and retain them as consumers, which is something I haven't seen a lot of businesses do automatically."

The online service at http://FavoritesClub.com has been developed to answer the demands for effective online and "social media" promotion without a demanding technical learning curve, offering quick startup for promotional campaigns as well as ongoing guidance and support for the individual business.

For the vast majority of businesses, getting customer traffic to their store, service business or consulting organization depends on mass-media exposure and 'word of mouth'. Unfortunately, if they're depending on traditional advertising media like Yellow Pages, newspapers, and even radio and television ads, the increasing costs associated with those channels has been accompanied by smaller audiences in many areas of the country.

At the same time, online advertising has recently overtaken traditional offline ad spending, according to figures released by the Kelsey Group in their Local Commerce Monitor study in late 2009. (Source: http://www.kelseygroup.com/research/local-commerce-monitor.asp )

However, with the vast number of choices available online, it's often difficult for most business owners to find time to master new methods of online promotion, on top of the daily demands of running their business operations. "Even if a business currently has a website," says Merizzi, "it's important to create a site around effective selling and positioning strategies, for the business to see significant returns on their online investment."

Favorites Club services include social media and online video, with copywriting and SEO expertise also available in various web-optimized portal packages. "They are designed to make it easy for businesses who want to take advantage of the new wave of online tools and expertise, without sacrificing hours of time away from actually running their business," continues Merizzi, an experienced copywriter and marketing consultant. "That's where the money is for a profitable operation."

For more information and a downloadable guide on common web promotion mistakes, please visit:
http://FavoritesClub.com

About Anthony Merizzi
Anthony Merizzi started marketing in the late 1980's, working with local business owners and regional and national corporations to develop in-house and external print marketing campaigns for companies including Command Records, Toronto Hydro, Jeep Canada, and scores of local entrepreneurs.

Anthony's background in computing technologies, developed during a decade-long stint as a network administrator,instructor and consultant, gave him an in-depth understanding of the potential of web-based communications as internet use exploded during the early years of the new millenium. After successfully marketing casual purchases, information products and multi-thousand-dollar software and training programs online, his private consulting services formed the basis of Favorites Club, available to businesses around the world.