New Generation Doctors Sought Online Branding to Beat Competition

Brunswick, NJ, February 24, 2016 (Newswire.com) - The time is changing. It is a time when doctors need to consider about marketing their name and services online to stay ahead of the curve. Demand and popularity of online branding is rising amidst new generation doctors.

Medical practice website and Medical practice social media is creating a niche in the online market industry and a genre of online marketing agencies are coming up to offer specialized branding and  SEO solutions to doctors.

So, what has changed that made medical branding so important for doctors? Patients nowadays sought information about doctors and treatments on internet before deciding upon the best course of action. Introduction of internet has made information easily accessible and available. Patients nowadays are more likely to trust doctors who are known and popular on online medium. This first impression can go a long way in determining success of a medical business. From online/offline reputation management and patient engagement   every factor goes into the process of creating brand name for doctor’s business.

Spokesperson from Carekraft, an online portal that works on the niche of offering medical marketing and branding services to doctors, said “being a good doctor is no longer enough for the success of your business. You need to get your name out in the market. Doctors must consider themselves as brands and work accordingly towards creating and managing online reputation like corporate.”

Medical branding needs a careful approach. No longer can doctors avoid the importance of blowing their own trumpet to beat competition. But it needs to be done carefully no to offend their medical colleagues. They need to maintain a positive attitude on social media and engage patients in positive ways. “Peer pressure is one of the key factors in our decision making and introduction of social media has made it pivotal in our lives. We rely on the information available on social platforms regarding selecting a service. The same applies in finding medical services too.”

Personal branding is one way to differentiate oneself from competition in American Workplace. For doctors it is a useful extension to showcase unique expertise and specialization.

Medical branding however is a niche. It is very important to have a thorough idea and understanding of medical industry to offer specialized solution to doctors. Demand for specialized online marketing solution for doctors has given rise to a new genre of online marketing and web solution service providers. Carekraft for many years has been working in the niche area and they can be regarded a market leader in the domain. “We offer a comprehensive internet marketing solution that doctors can rely upon. Our successful track record allows our clients to put their trust on us.”

Carekraft is a New Jersey based web development and online marketing service provider. Under their umbrella of services they cover responsive design solution, website development, search engine optimization, internet marketing, practice branding and content writing solutions. “We ensure that clients receive start-to-end solutions. Whether it is creating responsive websites, designing logo or creating valuable content for your website we have teams with specialized expertise in different areas of online branding.”

About Carekraft

They are Brunswick, NJ based online branding and marketing agency. Aside from comprehensive online marketing solution they also offer indigenous products – Carekraft and VetKraft which are online directories of medical practitioners that offer free services to patients in finding doctors, scheduling and rescheduling appointments and more.