New Free Digital Marketing and Branding Magazine For IPads and IPhones

Online, June 16, 2014 (Newswire.com) - Website Confidential
Marketing and Branding Strategies, Tactics and Techniques

We are please to introduce a new marketing magazine that we will occasionally produce for our clients and friends. The magazine will cover new ideas and concepts that we think are worthy of developing, as well as revisiting some older concepts you may have missed. Think of Website Confidential as an adjunct to our series of Big Idea e-books. Hopefully over time we will be able to cover video techniques, graphics, websites, and motion design, as well as sound design, audio, voiceover and music.

In this inaugural edition of Website Confidential we present examples of what we've dubbed The ISH Effect, a variation of the same but different concept. We've created a number of poster style images that are reminiscent of iconic ads and posters that have had cultural influence and impact.

To take the concept even further, we dove into the 2006 cult movie classic "A Scanner Darkly" and attempted to create a poster image and video sample that simulates the movie's highly complex and expensive rotoscoping technique, but in a quick and dirty manner that makes it feasible for any daring entrepreneurial business to employ.

We also thought that it called for a revisit to one of our older articles "What Is Advertising's Most Important Word?" One of the things we constantly harp on is the importance of words. A lot of attention is spent on the development of great visual presentations but all too often, the words used to deliver a message get lost - words have meaning - and they are a vital tool in your marketing and branding efforts.

Today's online entrepreneur must think like a Renaissance man or woman: you must be a master of many skills and subjects; to be successful you have to think like Da Vinci, not Trump.

Website Confidential is available on Apple's iTune store.

MORE GOOD STUFF
Life is good when you get something for free but alas not everything can be gratis, so if you thought Website Confidential was interesting wait till you get a hold of Double Take Marketing Techniques. Hay, we can't give away all our great ideas, so why not get yourself a copy. Perhaps What's The Big Idea? maybe what you need, and while you're at it, why not go for the trifecta, and add Brand Universe to your bookshelf. These ebooks are available on the iTunes store as well as Blurb.