New Abs Timer App Launches For Flatter Stomach and Improved Posture While On The Go

Online, January 18, 2012 (Newswire.com) - A new fitness app which promises users an easier route to a flat, toned stomach is now available. Launched by fitness and lifestyle brand, Fit for Fashion 24/7 the Abs Timer reminds the user to perform a transverse abdominis (TVA) contraction at set intervals. Along with a flatter stomach, the app's TVA reminders can help improve posture, stability and balance. It is suitable for users of any age, including pregnant and post natal women as well as those suffering from lower back pain.

Priced at just £0.69, Abs Timer can be downloaded from iTunes and used anytime, anywhere. There's no need for a costly gym membership or any specialist equipment, making it both quick and cost-effective to get a toned tummy this New Year.

Inspired by years of personal training experience, Abs Time creator Skye Lyselle was encouraged to develop the app by female clients who wanted a flatter stomach and an exercise they could do while at home, in the office or on the move. She says, "When I begin training a client I place particular emphasis on creating awareness of the importance of core stability. I would often ask clients to try to remember to activate their TVA throughout the day, at a significant point or activity which would trigger them to remember, for example, when stopping at a red traffic light. Then I thought why not provide an app which will do the reminding for them?"

The Abs Timer targets the TVA which is the muscle at the core of the body and the secret to a flatter stomach. It is often forgotten when doing traditional toning exercises like crunches or sit ups. With the Abs Timer's automated reminder, the user is instructed to perform regular contractions to strengthen the TVA, leading to a visibly toned midriff without the need to sweat through hours of ineffective gym exercises.

The clever app not only allows the user to program activation reminders for specific times of the day and for specific durations, it also gives clear instructions for carrying out effective abdominal contractions.

The Abs Timer is not only useful for those committed to achieving a smaller waistline. Studies show that a stronger TVA can actually help to alleviate lower back pain - making Abs Timer a lifeline for anyone struggling with a lower back injury. The app can be prescribed by physiotherapists for patients diagnosed as needing increased TVA strength and used safely without professional supervision.

Abs Timer has already appeared on the iTunes UK Top 100 Health and Fitness Chart. To download the App, visit http://itunes.apple.com/gb/app/abs-timer/id468059313?mt=8

For more information, visit http://fitforfashion247.com, call +44 (0)1277 227700 or email skye@fitforfashion247.com.

Note to Editors: Free download codes are available for members of the media wishing to try the Abs Timer app. Please email skye@fitforfashion247.com to request a code.

Fit for Fashion 24/7 is a health and fitness lifestyle brand. Fit for Fashion 24/7 was born in 2009 from Skye's experience as a personal trainer, yoga instructor and single working mother of two children. The company fulfils a dream to help people achieve their health and fitness goals by utilising the skills and insights acquired by Skye over the years. Fit for Fashion 24/7 brings you the tools that you may draw upon to help and inspire the attainment of your goals and features Skye's own personal selection of fitness or health related products, JuiceXpress freshly juiced raw fruits and vegetables delivered to your door and Skye Lyselle Personal Training, which includes short programs, Fit Tips and the Abs Timer App for i-phone.

Contact: Please direct all press queries to Skye Lyselle, Managing Director, Fit for Fashion 24/7 Ltd. skye@fitforfashion247.com Telephone +44 (0)1277 227700. Mobile: +44 (0)7786 194194.