Neero & Ana Named HBA's October Beauty Brand of the Month

Online, October 27, 2010 (Newswire.com) - With the 2010 Holiday season quickly approaching, Neero & Ana has just been named Honest Beauty's- October Breakout Brand of the month by (Health & Beauty Association) HBA Global Expo. This honor comes on the heels of new changes happening at Neero & Ana - new partnerships, upcoming new products and a wider buying audience.

As the HBA and the NY Spa & Resort Medical Aesthetics Expo quickly approaches, scheduled for June 28 & 29, 2011, HBA E-newsletter readers will vote on who will be deemed Honest Beauty's Breakout Brand of the year. The winner of the Honest Beauty Brand of the Year will be featured in Global Cosmetic Index Magazine's Breakout Brand section. Neero & Ana is honoured to be recognized among some of the most innovative beauty makers in the industry. HBA's beauty blogger, Mary Palmieri writes on her blog, "Neero & Ana is the brand behind what is, in my opinion, one of the best satin pillow cases currently on the market."

Already aware of the satin pillow case buzz, Mary was instantly intrigued with Neero & Ana's product, but was sold on the product the moment the company's founder and President, Doreen Motton told her the pillow cases would protect and revive the keratin treatment she had in her hair. Satin pillow cases have been proven to revive Keratin treatments and fight frizzy hair. The satin pillow cases are also beneficial and gentle on processed and color treated hair.

Neero & Ana has been steadfast in providing not only an outstanding line of beauty products, but also in its dedication to giving back. The company's President, Doreen Motton remarks abou the companies philanthropic mission, "We're committed to giving back. Not only does it add purpose to our personal plan, but it creates awareness about how valuable our product line is to the cancer commuity." During October's Breast Cancer Awareness month, Neero & Ana has been working diligently to raise funds on behalf of breast cancer by holding fundraising events at NY/NJ day spa, beauty salons and wellness centers. This year, Neero & Ana event proceeds benefit the Maurer Foundation, an organization dedicated to breast health education; Gilda's Club of New Jersey, a supporting entity founded after the late Gilda Radner of Saturday Night Live fame and the American Cancer Society.

Founded by Doreen Motton, Neero & Ana has become a rising star for consumers globally. The company's primary product line includes colorful, healing organic satin pillowcases for the hair/anti-aging marketplace, trendsetting travel accessories and upscale headwear. All manufacturing is based in the USA; offered online (www.neero-ana.com); through upscale retailers, spas, salons and gift shops. Wholesale and retail.