Modern Advertising Discusses Strong Presentation Techniques
ATLANTA, GA - At Modern Advertising, an interactive marketing firm, strong presentation skills are vital. Thus, associates undergo extensive training to master them. They share their favorite tips in advance of new additions to the team.
Marietta, GA, June 26, 2015 (Newswire.com) - “There is an art to public speaking,” noted Mike, Modern Advertising’s director of operations. “We invest a lot of time in ensuring our associates master the ability to present before audiences of any size.”
Mike noted that interactive marketing firms such as Modern Advertising are tasked with engaging consumers in positive brand experiences. “You have to know your audience to involve them,” he said. “You have to speak directly to them and their unique needs, otherwise your message won’t be received. Remember, what works for a millennial might not have the same impact on a senior citizen. Research your audience carefully, then draft your presentation.”
"We invest a lot of time in ensuring our associates master the ability to present before audiences of any size."
Mike, Director of Opperations
Another tip Mike shared is to avoid relying on PowerPoint to convey a message. “Everyone loves creating PowerPoint presentations,” he explained. “However, the slides should not be the centerpieces of any presentation. Think of them as supplemental material. Don’t overload them with bullet points – each slide should have no more than one or two. If you have a lot of information to share, create handouts. Visuals are generally well received if they help tell the story.”
To captivate the audience, Mike recommended using stories that engage emotions. “Think about the last presentation that really resonated with you,” he commented. “Chances are the presenter either told a really funny story or shared a touching account of how someone’s life was impacted by the subject of the presentation. These analogies – not facts and figures – are what drive home the message.”
Modern Advertising Announces Hiring Opportunities
As Modern Advertising’s business continues to grow, Mike announced that the firm’s managers will be adding more team members. “We seek to hire people who are interested in following sales and marketing career paths,” he shared. “We’re looking for positive attitudes, motivation, and team spirit.”
Mike explained that the leaders prioritize training. This allows them hire individuals who might not have much experience. “We work closely with our new associates to help them master our dynamic marketing tactics,” he continued. “This includes powerful presentation skills, as well as how to conduct research and develop innovative campaigns.”
“We believe in rewarding and advancing hardworking associates,” Mike concluded. “If you’re looking for a career in an organization that believes in helping everyone succeed, we want to chat with you.”
About Modern Advertising
Modern Advertising is an innovative marketing leader in sports and entertainment industries. Their creative and interactive event-based advertising solutions build sustainable links between clients and their customers by using exciting consumer events and exclusive rewards packages. Modern Advertising’s team of expert event coordinators generates stronger customer loyalty for both emerging brands and Fortune 500 clients because of the firm’s dynamic training program that equips their executives with the necessary expertise and intuition to form personal connections with receptive audiences. Using careful demographic analysis, they are able to target specific customers with customized techniques, ensuring greater success and growth. Their reputation in the industry makes Modern Advertising a trusted name and proven industry leader. To learn more about their unique approach, visit www.modern-advertising.com.
