Modern Advertising Builds Team and Profits by Giving Back

Modern Advertising's director of operations discussed how giving back to the community improves teamwork. He also outlined how it boosts the company's profits.

“There are so many benefits that come with helping the community,” stated Mike, the director of operations at Modern Advertising. “Our team members take part in a wide range of volunteer events, and they personally grow with each one. Beyond that, their collaborative skills also improve through these philanthropic acts.”

When they work with charities and worthy causes, members of the Modern Advertising team gain a fresh perspective. They also see their roles in the community in new ways. The director explained, “It’s easy to lose yourself in the daily stresses of the marketing world. When our people have the chance to work with people outside of our industry, they see things in a new light. Philanthropic activities help us understand that there are many people in need, and our team always comes back to the office with renewed motivation. They want to make a difference in the world and help people who are less fortunate than they are.”

"When our people work together outside of the office, they discover talents they never knew they had,"

Mike, Director of Operations

Teamwork within the firm also benefits when individuals give back to the community. “When our people work together outside of the office, they discover talents they never knew they had,” added Mike. “I’ve seen associates who have worked side-by-side for years learn things they never knew about each other.”

“There is something about working hard to make a difference in people’s lives that brings out the best in people,” said Mike. “Here at Modern Advertising, we see amazing cohesion around the office after we return from a giveback event. Our firm and all of the brands that we promote reap amazing rewards as a result.”

Modern Advertising’s Director of Operations Details How Giving Back Bolsters Profits

“Having a giving culture leads to great commercial benefits,” Mike noted. “We don’t go into a giveback event with financial results as our motivation, but you can’t ignore the profit-boosting impact of supporting those in need.”

One major benefit of giving back is the ability to build connections with community leaders. Unexpected options often come a company’s way after taking part in a volunteer event, and Mike stresses this to his team. He stated, “When you work alongside business leaders to support the community, you never know when those contacts might result in a beneficial partnership. It’s nice to have allies in a competitive market.”

Good public relations provide another compelling reason to get involved in local events. “Receiving positive publicity isn’t our primary reason for supporting worthy causes,” Mike concluded. “Having said that, it’s nice to have consumers think about charitable giving when they see your company name. It makes you an attractive option in a crowded business landscape.”

About Modern Advertising

Modern Advertising is an innovative marketing leader in sports and entertainment industries. Their creative and interactive event-based advertising solutions build sustainable links between clients and their customers by using exciting consumer events and exclusive rewards packages. Modern Advertising’s team of expert event coordinators generates stronger customer loyalty for both emerging brands and Fortune 500 clients because of the firm’s dynamic training program that equips their executives with the necessary expertise and intuition to form personal connections with receptive audiences. Using careful demographic analysis, they are able to target specific customers with customized techniques, ensuring greater success and growth. Their reputation in the industry makes Modern Advertising a trusted name and proven industry leader. To learn more about their unique approach, visit www.modern-advertising.com.