MOBILITY ADO, a Global Leader in Ground Mobility Headquartered in Mexico City, Goes Live With Betterez' Sales and Inventory Management SaaS
MOBILITY ADO selects Betterez IMS for their operations in Guatemala, advancing the company's M&A strategy and sales system standardization.
TORONTO, July 19, 2022 (Newswire.com) - Betterez, a Toronto-based travel technology platform reinventing sales and inventory management in the Bus & Coach industry, announced today their Inventory Management System (SaaS IMS) "go live" with MOBILITY ADO Central America at the Guatemala national brand, Autobuses Cristobal Colon.
"Mutual trust and strong relationships are important in our bus industry. Betterez took the time to meet with and understand the MOBILITY ADO culture and way of working. Our efforts culminated in being selected in a competitive procurement process to be MOBILITY ADO's sales system partner, supporting their global Merger & Acquisition strategy," said Tal Shalit, Betterez founder & CEO. "MOBILITY ADO is now utilizing Betterez in Guatemala and Costa Rica, and soon you'll be able to buy an ADO bus ticket to travel from Southern Mexico to Panama, all managed on the Betterez platform!"
"As travel picks up again, bus carriers are seeking cost-effective, stable, and well-supported solutions, as well as innovative technology," added Mr. Shalit. "Betterez provides this strategic balance, as we strive every day to innovate for our 50+ global customers in sales, customer experience, CRM, operations, pricing, analytics, and more; our Artificial Intelligence-based auto-scaling infrastructure keeps costs low and our world-class monitoring and support centers keep our customers up and running 24x7x365."
"M&A is a key part of our approach. Over the last several years, we have welcomed numerous companies and transportation lines in Mexico, Europe and Central America into our portfolio," said Juan Carlos Abascal, MOBILITY ADO Director of Mobility for LATAM. "Integration of these organizations requires a balance across standardization of processes and system autonomy while allowing for a degree of innovation. We felt that Betterez was the partner to help us execute our continued M&A strategy, and we've already seen this in our Costa Rica and Guatemala operations," said Mr. Abascal.
MOBILITY ADO is improving how people move globally, and Betterez is changing how bus companies innovate sales, customer experience, finance, and operations. The two companies have engaged in a multi-year agreement for the use of the Betterez SaaS. They are looking forward to advancing together to more countries and MOBILITY ADO companies.
About Betterez: Founded in 2011, Betterez is a venture-backed, Software-as-a-Service for Bus & Coach sales and inventory management. Betterez' industry-leading multi-tenant architecture delivers more features, faster, and at a lower Total Cost of Ownership, ensuring Motorcoach Operators never fall behind again with their Technology. Contact: sales@betterez.com
About MOBILITY ADO: Founded in 1939 in Mexico, MOBILITY ADO continues its mission to improve the quality of life through mobility. Today MOBILITY ADO has a presence in Europe and the Americas, has more than 10,000 buses, and more than 23,000 team members, and continues to give back to the communities where they operate through programs such as Fundación ADO.
Source: Betterez
