Mercedes-Benz The First Fragrance For Men
Mercedes-Benz the first fragrance for men presented to the American media last Thursday at the Mercedes-Benz Manhattan showroom.
Online, June 16, 2012 (Newswire.com) - Most publications responded to the invitation. We would like to thank the editors and Publishers of Beauty Fashion, Beauty Press, Bloomberg, Details, Ebony, Essence, Forbes, Fragrantica, GQ, Harper's Bazar, Latin Vision, Men's health, Playboy, Shape, The New York Times, The Rose Sheet, Vibe, Vogue, as well as Remy Deslandes and Thibaud de Vaulchier President and VP INCC. Theo Spilka from Firmenich, Stacey Levy and Tammy Kohut MBUSA, Marie Helen Lapansky from the fragrance foundation, Harold Ickovics, Denis Boudard the designer, Champagne Thienot, and all our invited VIP's ."
Mercedes-Benz the first fragrance for men will be launched at Lord & Taylor next Thursday. Shoppers at Lord & Taylor will receive key to a lockbox for a chance to win an assortment of Mercedes-Benz branded gifts.
A red Mercedes-Benz SLS will be on display in the front of main Lord & Taylor entrance on 5th Ave and 39 street NYC.
Additionally Mercedes-Benz the first fragrance for men will be available online at: lordandtaylor
The Fragrance
Highly inspired by the brand DNA Olivier Cresp (Master Perfumer at Firmenich) has created a fragrance with an assertive personality. A naturally sophisticated essence, tinged with refinement and modernity, an innovative fragrance with a mastered olfactory identity.
Olivier wanted the first feeling to burst forth, to be fresh but also unexpected. For this he chose to combine citrus fruits among others, bergamot and mandarin orange from Italy with the violet leaves absolute whose green facets envelop the fragrance's top notes with originality. The heart of the Mercedes-Benz perfume plays on an exclusive contrast between the abundant aquatic notes of cascalone® and the powdery accents of violet. The vibration is provided by spices, bourbon pepper, nutmeg, and galbanum. The woody base notes mix essences of cedar, vetiver and patchouli, giving this fragrance full of contrasts nobility and masculinity. The result is a woody, floral and fresh fragrance. A men fragrance with an irresistible personality.
For info contact ana@ppdinc.us Prestige Perfumes Distribution