MedTera™ Partners with Leading Creative and Analytical Healthcare Services Companies

Online, February 1, 2010 (Newswire.com) - MedTera™, an integrated marketing solutions company dedicated to improving education, promotion and communications in the healthcare, life sciences and pharmaceutical industries, today announced that it has partnered with META Pharmaceutical Services, a provider of marketing solutions specializing in medical companies, and Metaball Creative, a developer of strategic and engaging marketing campaigns leveraging interactive media.

"We're committed to delivering the highest quality marketing solutions to our pharmaceutical, healthcare and life science clients - and that means maintaining a focus on our strengths and joining forces with other best-in-class partners to create the most engaging and successful marketing programs," said David Duplay, President of MedTera.

MedTera has teamed up with META Pharmaceutical Services to leverage its expertise in data management, fulfillment and market research services to provide comprehensive ROI analytics, market segmentation analysis and the necessary data to validate the effectiveness of marketing initiatives. With META Pharmaceutical Service's knowledge of healthcare companies and the critical need for quality data and analytics in successful marketing programs, the two companies provide programs such as:
• Pre-campaign ROI Analysis
• Comprehensive ROI Analysis
• Recruiting and Market Segmentation
• Analytical Dashboards

"While exciting and engaging marketing programs are effective in capturing audiences, unless companies can be sure they're reaching the right targets, these programs can't be successful," said Tom Lawrence, Co-Founder and Partner of META Pharmaceutical Services. "Our partnership with MedTera allows us to help marketers find the right physicians, verify their information and ultimately deliver the solutions that will ensure they meet their goals."

Metaball Creative's partnership with MedTera allows the companies to offer some of the most cutting-edge marketing solutions available today. With solutions that build and reinforce brands, Metaball and MedTera are pairing together multi-media, live events and applications used for product tutorials, continuing education and direct-to-consumer advertising. In combination the companies provide solutions such as:
• Augmented Reality
• Digital and Graphic Design
• Web Design
• eLearning
• Mobile Applications for Patients and Physicians

"The way people are interacting with marketing and advertising in the pharmaceutical industry has changed dramatically," said Greg Bryson, Founder and CEO of Metaball Creative. "Today, whether an organization is targeting patients, care givers or physicians, they will most certainly need to incorporate some aspect of digital or online activity to meet people where they are most comfortable consuming and interacting with information."

About META Pharmaceutical
META Pharmaceutical Services, LLC is a provider of marketing solutions that specializes in partnering with medical companies. The company's areas of expertise include data management, patient assistance programs, direct marketing, fulfillment and market research services to pharmaceutical marketing, sales and information management teams. At META Pharmaceutical, knowledgeable, personalized client service, as well as proven experience, is stressed as the company strives to provide solutions that drive increased product share, maximized productivity and access to business intelligence.

About Metaball Creative
Metaball Creative is a developer of strategic and engaging marketing campaigns leveraging interactive media. The company's solutions are designed to drive business objectives, build and reinforce brands and exceed the needs of particular audiences and users. Metaball produces multi-media, live events and applications used for sales training, product tutorials, continuing education and direct-to-consumer advertising. The company also creates interactive projects for CD-ROM, Kiosks, DVD, online learning and presentations. With each project, Metaball creatively employs such components as professional voiceover, video, 3D animation, graphics, detailed illustrations and flash programming to make an enduring impact on audiences.

About MedTera™ Solutions
MedTera™ is an integrated marketing solutions partner dedicated to improving education, promotion and communications in the healthcare, life sciences and pharmaceutical industries. By designing and executing innovative, comprehensive marketing programs tailored to healthcare marketers and their agencies, MedTera empowers more effective brand relationships with patients, care givers and physicians. At MedTera we are constantly aware that what we do every day contributes to enriching, prolonging and saving people's lives. Our full-service solutions are highly interactive and incorporate physical and digital media components to create a dynamic experience that engages audiences, ensuring greater brand awareness, improved patient compliance, expanded market share and increased ROI. The company is headquartered in New York and operates as a wholly-owned subsidiary of Structural Graphics. For more information please visit www.medterasolutions.com.