Maxifier Brings Together Online Advertising Industry Thought Leaders For Tokyo Technology Event
Following the launch of its Japan office in May, Maxifier, the global leader in inventory revenue management technology, has announced details of its inaugural event in Tokyo: Chaos Clear.
Online, June 29, 2012 (Newswire.com) - Following the launch of its Japan office in May, Maxifier, the global leader in inventory revenue management technology, has announced details of its inaugural event in Tokyo: Chaos Clear. This event will unite the industry's leading innovators to give Japanese businesses a comprehensive overview of today's ad tech developments, latest technologies, and how they are relevant to the local market.
The half-day seminar will be hosted by Maxifier in Tokyo on the 25th of July, bringing together founders and leaders of businesses that have helped shape the global ad tech ecosystem, including, AppNexus, BrightTag, Evidon, MediaMath and PubMatic. Delivering the keynote speech will be Tom Bowman, VP Strategy & Operations Global Advertising Sales, BBC Worldwide, on how BBC Worldwide, the main commercial arm of the British Broadcasting Corporation, has adopted new advertising technologies and platforms to deliver against the needs of its worldwide advertisers.
In addition to discussing the growing importance of optimization to deliver advertising success and a series of short presentations, there will also be a dynamic panel discussion, chaired by Ciaran O'Kane, CEO/Founder of ExchangeWire, that will debate ad technologies, key developments and emerging trends in the US, and what Japanese businesses might expect to see in the near future around ad technology.
Describing the premise of the event, Denise Colella, Chief Revenue Officer at Maxifier, said: "Advertising technologies, especially from the US, have now been adopted by many countries around the world, helping drive the phenomenal growth and development of display advertising internationally. We are well aware that Japanese companies are very interested in understanding what's happening in other markets, keeping up to date with new technologies, and gaining an insight into what developments will be coming to their market. This seminar will help give them this insight. The response to date indicates it is going to be a hugely successful event".
For further information about this event, please email info@maxifier-event.com.