Max Mirani Expands Operations in Europe

Online, July 25, 2013 (Newswire.com) - Max Mirani®, maker of the iconic MOVE Mobile Closet suitcase, today announced it has expanded operations and distribution in Europe as demand grows for its popular carry on collection. Based in New York, the suitcase designer debuted in the U.S. in 2011 with features in The New York Times, NBC, Fox, Forbes, and at The Academy Awards. The company began European sales in Sweden earlier this year at two of the country's top retailers and now also sells in Germany, the UK, Denmark, and Spain in over forty luxury department stores, fashion shops, travel speciality stores, and online.

"We are very excited at the breadth of response in Europe to our innovative products and to our brand," said Michael Bettua, CEO of Max Mirani. "The stores that have added Max Mirani to their collection are some of the leading retailers for luxury goods, fashion accessories, and cutting-edge products."

Among the stores featuring the Max Mirani suitcase are retailers such as Åhlens City, which has over one-hundred locations in Sweden and Norway, and NK Retail, a luxury department store with brands such as Burberry, Hermès, and Paul Smith. Fashion accessory shops are also carrying Max Mirani such as as Neye in Denmark adding to brands Hugo Boss and Coccinelle, and specialty travel shops such as Lundbergs in Sweden, Bon Goût in Denmark, and Buziness Class in London which sells luxury travel bags from top brands Longchamp, Brics, and Rimowa.

Max Mirani's online distribution in Europe includes Pro-Idee, a leading speciality products catalog in the UK and Germany, the innovative lifestyle and fashion video-shopping sites Moiimaak and Lusstra in Spain, and Loylogic of Switzerland, an e-commerce platform used by some of the largest loyalty programs in the world including Sas Eurobonus, Delta SkyMiles, and the Intercontinental Hotel Group.

In Q3, the company will begin distribution through select Tie-Rack stores, the British-based gentleman's accessories retailer with over 330 stores in 24 countries.

About Max Mirani Max Mirani started a revolution in travel goods with its MOVE Mobile Closet, a carry-on suitcase with a innovative "closet-design" that eliminates the hassle of unpacking while keeping one's wardrobe organized and accessible. Designed for jet-setter's, MOVE brings new meaning to the words 'living out of a suitcase" and thas quickly become the go-to accessory for business travelers, professionals and celebrities. Model/designer Isabel Adrian, singer/actor Snoop Dogg, and Jeremy McCoy of The Fray have been seen sporting Max Mirani suitcases. Emmy-winning news anchor Pat O'Brien says "It's the best thing that's ever happened to travel." Fodor's Travel calls the company's MOVE "a magical solution to a common travel question."

For more information about Max Mirani, visit www.maxmirani.com or call the European Headquarters in Sweden +46 761 860 160 or the US headquarters at (866) 943-2228.

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