Max.MD Engineers a Better Solution
Inefficiencies produce high cost of healthcare. max.MD has engineered a suite of products which will help physicians and other health care workers reduce overhead expenses, improve communication, and also improve patient outcomes.
Online, November 15, 2010 (Newswire.com) - Everyone from broadcast news reporters to the next door neighbor complain about today's health care. Name a topic. Waiting rooms. Cost of care. Trying to obtain follow up information.
Read the headlines. $2 Trillion for healthcare reform. What is the benefit? Who benefits? Will federal funding solve all of our problems?
It does not take too much effort to deduce that America's chief healthcare problems are specific to service, communication and spiraling costs. That is why the max.MD platform of secure communications tools was developed.
Walmart has capitalized on efficiencies and now offers 13 common medical services. Cost of the visit is advertised at $65. Their message is clear: fast, easy and less expensive alternative to traditional medicine. Speak with a trained healthcare pro when you want.
Family physicians are now competing with Walgreens, Rite Aid, CVS, Duane Reade, and MinuteClinic.
Scott Finlay, CEO of max.MD honed his business sense while working in the financial industry. He asked himself, "In the era of iPhones and Blackberries, why can't physicians communicate securely and efficiently?"
"Patients want the same regard for their time which other service providers offer. The internet has created educated consumers. Individuals need to know the bottom line before making any decision. Communication is as important to medicine as it is to Wall Street." On that premise, Finlay secured the rights to a top level internet domain, (.md). His group of engineers established the kind of massively secure hosting and transport used in the financial community.
With this new platform of secure electronic communication, physicians and their staff member can now streamline their communication while reducing overhead expenses. Why wait for an overnight letter when you can receive the attachment via mdEmail now?
If quality of patient care is enhanced with proactive communication, medical staff should be building loyalty and patient satisfaction with improved electronic communication. Scheduling, schedule reconfirmation, follow up care - including points of action and medications, inter-office consults, clinical data transfer, patient record updates, and compliance with HIPAA / HITECH security all fall under the umbrella of max.MD's communications tools.
There is no need to wait for Electronic Medical Record implementation. The communications suite is available at a cost below that of one overnight letter per week. The investment covers a staff of six! Several EMR companies are integrating the mdEmail tools into their products so that staff can communicate with the same efficiencies common to every other industry.
These EMR companies recognize that the most protected way to transfer patient forms is not through web portals, but rather using the .md transport system. Firewall defenses become more robust as routine traffic is segregated outside of the perimeter. Recent news articles of "scraped" patient information, attacks on hospital databases, and errors in medical database administration, have all lead to HITECH fines and penalties.
One of the primary vulnerabilities for protected health data is the exploitation of "patient portals". These are web pages used both by patients and by medical staff for exchange of personal information, health recommendations, health records, and financial transactions.
Scraping is the assimilation of a broad description of an individual's personal information gathered while crawling through improperly secured web sites. The combination of bits of data to create a larger picture of each person's buying habits, health, family information and other demographic details are worth millions of dollars to corporations investing in research, development, marketing, and sales of products or services.
Other kinds of data gathering are more malicious. Identity theft with medical data leakage is a huge concern. That is why HIPAA / HITECH has the power to levy penalties reaching $1.5 Million for breaches and infractions in data handling.
Only max.MD can offer top level domain architecture containing a secure transport layer specifically designed for the medical profession. In simple terms, it is above the dot com league. The solution is truly secure because it is not built on an old paradigm. The product suite offers a complete solution. The tools are easy to use - and they stand up to the most rigorous scrutiny of EMR solutions providers, healthcare enterprises, as well as individual physicians. With high user satisfaction in each of these areas, the HIPAA secure platform sets a new standard for electronic healthcare communications.
Finlay stated, "max.MD's desire to provide better healthcare solutions has already been proven. It efficiently helps patients, doctors, and staff while also improving quality of care. This is a significant advance over the web 1.0 patient portal scheme. Our platform is a modern bridge over which critical communication can travel".