Mat's Journey Takes Him To Kickstarter.com
Like so many others Elan Entertainment has chosen to use the kickstarter.com platform to help produce the sports docu-drama entitled Mat's Journey. The original show will be released on the company's upcoming mobile app and an affiliate website.
Online, February 14, 2012 (Newswire.com) - Elan Entertainment is trying a different approach to raising seed funding for its original program, Mat's Journey.
Mat's Journey will be seeking donations through the Kickstarter.com platform to produce twelve twenty two minute mobisodes of the sports reality show that follows the life of thirty seven year old Mat Lints as he attempts to become the best speed skaters on ice.
The show features interviews with eight time short track Olympic medalist Apolo Ohno, and other Olympic coaches and athletes.
Mat's Journey will be aired as an original program on Elan Entertainment's upcoming mobile platform, and via Internet on one of Elan's web partners' platforms to add another source for brand integration and product placement sponsor views.
This is the first of many original-programming projects Elan Entertainment has slated to be produced and distributed through its new distribution platforms.
Elan Entertainment wants to be the first content provider to offer scripted and unscripted original programming, made directly for mobile and web devices, with the intention of using a per show sponsorship model to sustain the costs of production, as opposed to the current group video volume models being used by online video giants.
Elan Entertainment's president Michael Gerald says, "the current content model cannot sustain traditional production expenses over the course of a full twelve episode or more season, which makes it harder to bring on top-notch actors and production teams".
Gerald thinks that using unique brand integration and product placement methods along with employing strategic marketing and advertising to increase brand views can attract more revenue from sponsors looking for a more affective in your face alternative to traditional advertising.
Mat's Journey will be one of the many show and movies the company will be using to put this new model to the test. A success could mean a change in the way original content is being monetized through mobile applications and the Internet.
After all, why would the major networks risk investing a lot of money and resources into a platform that could undermine their current licensing and network affiliate system which racks in billions of dollars for the executives, many thousands of employees, and shareholders in their companies.