Mastersoft Research appoints Gayatri Dhawan as Manager Technical Partner Support, Harmony

Market leader in Customer Information, Mastersoft Research, appoints Manager Technical Partner Support Harmony

Bangalore, India, March XX, 2010: Mastersoft Research, the market leader in Customer Information and Data Quality solutions, today announced the appointment of Gayatri Dhawan as Manager Technical Partner Support for the Harmony Series of Customer Data Quality Products. This appointment reflects Mastersoft's stated objective of accelerating the strong momentum in the customer data quality solution space in India.
"We are pleased to announce the appointment of Gayatri who brings considerable Mastersoft experience in data quality solutions to her new role and is a consistent over-achiever. Gayatri is the ideal leader to take the Mastersoft Research India team to continued success in 2010 as we are broadening our ability to provide customer data quality solutions to Indian businesses. Gayatri's rich experience in will play a pivotal role in building strategic partnerships with clients and managing consulting delivery, growth and operations in India and the Asia Pacific region." said Sue Hyland, CEO, Mastersoft Research.
"Customer data quality sits at the heart of most large Indian B2C organisations and understanding who their customers are and what relationships they have with the organisation is a key factor in maintaining efficient customer retention, up-selling & cross-selling techniques and regulatory governance. Indian organisations, across many vertical markets face data quality challenges and traditional methods of resolution do not work given the scale and cultural diversity of data. Our Harmony Series of Customer Data Quality Products will provide a comprehensive data quality platform to the Indian enterprise" said Sue Hyland, CEO Mastersoft Research.
With the resurging growth in enterprise business, Indian enterprises are evaluating the need for customer data quality solutions to simplify and enhance their businesses. Mastersoft Research has recognized this opportunity and has engaged in discussions with Indian organisations on the subject of customer data quality since 2007.
"Customer Data in India is unique, complex and varied and we will build expert systems and reasoning engines that can be applied to customer data quality issues in context" said Gayatri. Emphasizing Mastersoft Research's commitment to its Indian partners she said 'Mastersoft Research is investing manpower and resources to ensure leverage of combined expertise with a view to achieving a broader benefit in the Indian domestic market".
Gayatri joined Mastersoft Research in 2007 as a Product Support Manager for some of Mastersoft's blue-chip clients. Prior to joining Mastersoft Research, Gayatri worked as a technical consultant with leading organisations in the banking, finance, insurance and supply-chain space in Australia, Malaysia and Singapore.


About Mastersoft Research
Mastersoft Research is a market leader in Customer Information and Data Quality solutions. Mastersoft works with a wide range of global blue-chip customers across the banking, finance, insurance, telecommunications, utilities and government sectors. Mastersoft's 'Harmony' series of products, built on an intelligent Universal Information Integrity Engine (UIIE) is the first integrated solution that enforces Customer Information Integrity (CII) policies across the entire enterprise.

Visit www.mastersoftresearch.com for more information.
Safe Harbor
Certain statements in this release concerning our future growth prospects are forward-looking statements, which involve a number of risks, and uncertainties that could cause our actual results to differ materially from those in such forward-looking statements. We do not undertake to update any forward-looking statement that may be made from time to time by us or on our behalf.

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