Marketsmith Named AOR for Widex Hearing Solutions
Agency's Data & Analytics Made Immediate Difference With First Nationwide Promotion
CEDAR KNOLLS, N.J., May 2, 2018 (Newswire.com) - Marketsmith Inc., [MSI] the only woman-owned-and-operated advertising and Martech agency of its kind, has been named agency of record for Widex USA and just executed an incredibly successful digital and direct mail product promotion for Widex’s new BEYOND Z (video: http://www.marketsmithinc.com/widex).
|
Widex, a Denmark-based global manufacturer, just finished the launch of BEYOND Z, which is a rechargeable solution for the company’s BEYONDTM range of hearing aids.
“We initially engaged with Marketsmith to design an online survey of audiologists, so we could understand why they recommended a particular hearing solution to their patients, as well as gain insight into their business needs,” notes Michael Tease, SVP, marketing, Widex USA. MSI’s ability to ingest and analyze the data led to the next phase of the engagement, which was a national promotion that targeted audiologists via digital, direct mail and e-mail. “The promotion performed beyond our expectations, with results that were nearly double our initial forecast,” says Tease. |
MSI created a dashboard using its patented i.Predictus marketing analytics platform to visualize performance trends comprised of sales data shared by Widex and promotional activity gathered by MSI. The dashboard measured the effectiveness of the four-month promotional campaign targeting audiologists that ended this past month.
“Widex is leveraging our expertise in direct mail and email, and our unique I.P.Q. Approach (Intelligent. Proprietary. Quantified),” says Jill Draper, president, MSI.
I.P.Q. is a never-ending loop of data ingestion and insights fueled by i.Predictus that combines the best of data science with human ingenuity. I.P.Q. gives the agency and its clients the data and analytics to inform every decision from strategy to media to creative.
According to Draper, the dashboard created for Widex tracks the success of the promotion by measuring the unique data gleaned through phone and online orders, promotion site visits and email engagement, as well as overall click and conversion activity.
“Having these visualizations helps us better navigate the promotional story, as well as understand the greater sales journey, so we can successfully adjust our marketing efforts in near real time,” adds Tease.
i.Predictus LLC, wholly owned by Marketsmith Inc., is an automated marketing analytics platform built by marketers for marketers. With four patents for its innovative work in data and attribution, i.Predictus cleanses and automates data to allow for custom data visualization, cross-channel attribution and custom modeling to help brands interpret and apply data for the greatest return on investment.
About Widex
At Widex, we believe in a world where there are no barriers to communication; a world where people interact freely, effortlessly and confidently. With sixty years’ experience developing state-of-the-art technology, we provide hearing solutions that are easy to use, seamlessly integrated in daily life and enable people to hear naturally. As one of the world’s leading hearing aid producers, our products are sold in more than a hundred countries and we employ 4,000 people worldwide. Read more at www.widex.com.
About Marketsmith Inc.
Founded in 1999, Marketsmith Inc. was built on the belief that technology and humanity are inextricably linked when it comes to creating successful consumer-centric marketing campaigns. The company’s proprietary prediction platform, i.Predictus, is a revolutionary, analytics-based platform that can predict sales with over 90 percent accuracy and is the definitive leader in marketing and media automation. With the company’s unique I.P.Q. Approach, Marketsmith delivers end-to-end solutions that are driven by real-time data and analytics yet grounded in human insight. LGBTE and WBE Certified, we employ a diverse mix of talented professionals and were named by Inc. Magazine as the fastest growing female-led company in the NYC area, and fifth nationally. Most importantly, we do great work, so we can do good things! For more information, please visit: www.marketsmithinc.com.
Source: Marketsmith Inc.