Marketsmith, Inc. Names Rob Bochicchio Agency President
CEDAR KNOLLS, N.J., April 30, 2019 (Newswire.com) - Heading into its 20th year, Marketsmith, Inc. is on track to exceed the highest revenue growth in its history, while welcoming a record number of new clients to the agency. Leveraging its proven MarketsmithIQTM platform, it also plans to introduce more industry-leading marketing intelligence products than ever before.
To help guide this momentum, the company is announcing the promotion of Rob Bochicchio to president of Marketsmith, Inc., to lead the growing marketing and data science agency, effective immediately.
“The opportunity to lead and grow Marketsmith is exactly where I want to be. The clients are exciting, the work is important and media powered by data science is the future,” said Bochicchio.
“The team I have built here, combined with the existing infrastructure, have made for a strong business model. Our MarketsmithIQ platform continues to deliver results and inform our strategy.”
In his former role as EVP, media innovation and strategy, Bochicchio led the company through numerous new client additions. He has been integral in delivering client outcomes while driving record growth in all areas, including data science, media, strategy and direct-to-consumer omnichannel campaigns.
Says Marketsmith Founder and CEO Monica C. Smith, “Marketsmith is experiencing growth because we realized, early on, the importance of holding media accountable for results and providing clients with 100 percent media transparency. Our model and platform allow our teams to work with clients in real time on optimizations, the digital journey and outcomes.
Rob understands this, and he is passionate about the use of data science in the delivery of client outcomes. He is also extraordinary in terms of client care. He is the right person to lead us through this period of accelerated growth.”
Marketsmith Inc.’s media platform, MarketsmithIQ, is patented technology that delivers clients unprecedented media measurement, benchmarking, visualization and optimization. Holding five U.S. patents, it gives clients a clear line of sight on their media investment and its performance with complete transparency, in near real time. In fact, the MarketsmithIQ Media Mix Model can predict sales based on media spend and marketing activity with 93 percent accuracy.
Marketsmith is set to make a series of announcements regarding leadership, promotions, talent and the introduction of new products and services over the next 30 days.
About Marketsmith Inc.
Founded in 1999, Marketsmith Inc. MSI has built its reputation and business on its patented analytics software and human ingenuity, giving the agency and its clients the data and analytics to inform every decision from strategy to media to creative. As a performance-focused omnichannel marketing agency, Marketsmith, Inc. delivers real business impact and is among the nation’s fastest-growing integrated marketing agencies. Born out of direct-to-consumer response marketing, our goal is to use data to optimize brand communication and deliver greater ROI across all channels using the patented algorithms of our MarketsmithIQ marketing analytics platform. LGBTE and WBENC Certified, we employ a diverse mix of talented professionals and were named by Inc. Magazine as the fastest growing female-led company in the NYC area. For more information, please visit: www.marketsmithinc.com.
Contact: Ann Willets, awillets@marketsmithinc.com or (732) 751-4545
Source: Marketsmith Inc.