Marketing Agenda Taking Pilot Seat for Dental Practitioners
An increasing number of dentist offices are investing on marketing campaign to edge over competitors as competition intensifies. Budget for marketing quota is up significantly and the focus has intensified on internet marketing to bring quick results.
Stamford, CT, February 22, 2016 (Newswire.com) - An increasing number of dentist offices are investing on marketing campaign to edge over competitors as competition intensifies. Budget for marketing quota is up significantly and the focus has intensified on internet marketing to bring quick results.
Internet and social media have proved to be formidable business tools if rightly used. These have potential to allow businesses target audience and potential customers better than conventional marketing methods. Social media platforms help with online branding and reputation management and allow businesses to directly engage its audience.
The latest economic trends have brought about significant changes in dentistry industry. It has brought to light the importance of personal branding for doctors if they want to survive competition. “Though offering quality dental and oral care services have remained our priority we also felt the need to highlight our expertise to larger client base who sought our services.” Said the spokesperson from Stamford Smile Arts a Connecticut based dental clinic run by Dr. Mahajan and Dr. Denkar. They have recently launched a fully functioning website for their business.
Internet and social media platforms have become favorite media for branding for more than one reason. About 93% of dental patients have confirmed that they find it convenient to search information online than calling at doctor’s office. This allows them convenience of seeking information anytime they need even at the odd hours of the day when the office is closed and from the comfort of their home or while on the go. Moreover, patients like their favorite doctors to have online and social media presence. It gives the needed boost to their confidence. “Your website has become the new generation shop for your business and social media display windows. How well you decorate these determines your success in the long run. Careful use of online medium for marketing gives the needed fillip to your dental business.” – commented an online marketing executive.
Modern patients like to make informed decision. Internet has allowed them to search information and receive suggestions from their peers through their social network on real-time basis. It therefore has become crucial for dentists office to manage content rich website that would emphasize their specialties and expertise.
“We have realized that our clients like to get engaged to us online. Since we have floated our website traffic to it has increased significantly. We also have received very positive feedback from both new patients and returning ones.” Stamford Smile Arts website provides a detail list of the services offered by them and allow patients to sign-up and seek appointment through the site.
About Stamford Smile Arts
Stamford Smile Arts is a leading institute for offering dental care services to patients in Stamford area, CT. they provide unparalleled dental treatment through their state-of-the-art facility that meets all OSHA (Occupational Safety and Health Administration) and CDC (Center for Disease Control) standards. They have a panel of very senior and experienced doctors who are responsible for putting smile back on many faces.