Marketing 2.0: Avoiding the Pitfalls That So Many Businesses Make
When it comes to marketing in a digital age, many businesses pick up bad habits. Just because they can reach their audiences in new ways they think that to bombard them with information is the best way to go. According to Gareth Morgan of Libe
Online, October 6, 2010 (Newswire.com) - FOR IMMEDIATE RELEASE:
Norwich, UK - When it comes to marketing in a digital age, many businesses pick up bad habits. Just because they can reach their audiences in new ways they think that to bombard them with information is the best way to go. According to Gareth Morgan of Liberty Marketing, it isn't.
With the introduction of Facebook, Myspace and Twitter to the realm of the Web, the opportunity to advertise, sell, or simply research your audience through these sites has increased phenomenally. So how is the best way to go about it?
"The cost to open a shop on the high street is prohibitively expensive for small start-up retailers, but we are seeing very small businesses taking on household names online and winning. By being clever, creative and focused, it is a lot easier for new/small businesses to carve a market share online than it has traditionally been offline," explains MD of Liberty Marketing, Gareth Morgan.
"Being at the top of Google or having huge exposure on social networks is like having a shop on every high street in the country - prime online location at a fraction of the cost," he says.
Liberty Marketing is one of the fastest growing online marketing specialist agencies in the UK, delivering SEO, PPC, online copywriting and social media solutions to over 100 businesses across Britain.
Gareth says online marketing should ideally be a mix of using social media channels to educate, influence and build relationships with people.
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