Mark Vurnum - Google Places

Online, March 27, 2012 (Newswire.com) - "When businesses market themselves on the internet using Google Places they usually make basic mistakes that can dramatically effect the results they get" said Mark Vurnum, Director, Local Client Solutions Ltd

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"We provide clients with a simple plan that ensures that all the key features of Google Places are used to ensure the most coverage for their business in Google to find their ideal, high paying, low maintenance, local clients."

Mark also states that most businesses market themselves using Google Places poorly and should focus on the following three key points to gain maximum exposure for their business.



-Complete The Full Information - Typically businesses only complete the name, address, telephone number and website information on the Google Places form, you should complete everything on there and ensure you include your opening hours, what you do, what you sell and what areas you cover.



- Images - Google give you the chance to put up ten images of your business. You should always ensure your business has used all ten of these. These images can be your logo, shop/office, pictures of staff, images of your customers or business. 



-Videos - Arguably, this is the most under used aspect of Google Places for business owners. You should go to the extra effort to create short 1-3 minute adverts of your business. These can be anything from customer testimonials, the owner or manager talking about a specific offer or feature of the business.

Videos are extremely powerful and can convey more marketing messages than a standard email or newspaper advert. They are a cost effective way to communicate your business and brand and should be used as often as possible. Google allow five videos within your Places listing.



Optimization of you Google Places listing is simple but Mark Vurnum suggests getting a proffesional company to review your set up and make the adjustements to get the most out of it.

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