Mandalah Joins B-Corp as First German Innovation Consultancy

Berlin, Germany, June 24, 2015 (Newswire.com) - Mandalah GmbH, the European office of international “conscious innovation” consultancy Mandalah, has become a Certified B Corporation. Now one of the founding 70 European members, Mandalah GmbH brings a new facet to this growing movement as its first German innovation consultancy.

A B Corporation is a new type of company that uses the power of business to solve social and environmental problems, legally binding itself to consider the impact of decisions on its employees, suppliers, community, people and environment. Through this certification the consultancy strengthens its dedication to helping businesses thrive at the intersection of purpose and profit.

B Corp and Mandalah are built from the same DNA. In our work, we have always strived to bring the values of B Corp to our clients-to help them see themselves as transformative forces for society and the planet.

Florian Peter, Mandalah GmbH CEO

Since 2006, Mandalah has been helping organisations innovate through human-centric and purpose-driven products, services, strategies and messaging. The organisation promotes shared value, where everyone stands to gain: businesses, people and the planet.

“B Corp and Mandalah are built from the same DNA,” says Mandalah Europe Managing Partner Florian Peter, “In our work, we have always strived to bring the values of B Corp to our clients–to help them see themselves as transformative forces for society and the planet. We became a B Corp to be part of a global family of enthusiastic companies that embrace sustainability and a social purpose for smarter innovation and profitable growth. With the resources of this network, we are excited to continue fulfilling our purpose: to accelerate change where it’s most needed.”

By co-creating with their global clients, Mandalah keeps these values at the center of their work in four different areas:

●      Brand Strategy: Mandalah creates and activates brands that are consistent, differentiated and authentic. Brought on by Anheuser-Busch InBev, Mandalah is currently working on global brand strategies by identifying long-term brand purposes which will serve as levers for the company’s marketing activities moving forward and ensure that the brand is committed to actively improving society.

●      Organisational Design: Mandalah builds an organisation’s innovation capabilities by improving internal processes, methods, and systems for innovation activity. In their partnership with Google, Mandalah Europe is promoting entrepreneurship and intrapreneurship in Germany, Austria, Switzerland by launching a startup competition that empowers people to develop their ideas into viable businesses. Under the consultancy’s guidance, many of the participants integrated the ethos of social business into their final concepts.

●      New Products and Services: Mandalah helps conceptualise, develop and launch value-generating products and services. For example, Mandalah Europe will be hosting an event and working with the B-Corp community to teach businesses how they can incorporate the upcoming UN Sustainable Development Goals to build better products and services.

●      Business Strategy: Mandalah designs and implements strategies that drive businesses forward. To help reposition Nike’s global sustainability program (Nike Better World), Mandalah conducted youth research in the UK, Brazil, USA, China and Japan to derive revealing insights and develop strategies around the perceived relationship between sustainability and innovation.

About Mandalah

Since 2006, Mandalah has been helping organizations all over the world to
innovate through their products, services and strategies, focusing not only on
ensuring their profitability, but also ensuring that their business activities
incorporate a human element, promoting good things for society as a whole. 

We believe in shared value, where everyone stands to gain: businesses, people and the planet. Founded in São Paulo in 2006, today Mandalah also has offices in New York, Berlin, Tokyo, Mexico City, Rio de Janeiro, Fortaleza and San Francisco.

To engage more with Mandalah, follow them on Facebook, LinkedIn and Twitter, or visit their website.

About B Corp

Certified B Corporations meet rigorous standards of social and environmental performance, legally expand their corporate responsibilities to include consideration of stakeholder interests, and build collective voice through the power of the unifying B Corporation brand. As of May 2014, there are more than 1,000 Certified B Corporations from over 60 industries and 34 countries, representing a diverse multi-billion dollar marketplace.

About B Lab

B Lab is a nonprofit organisation that serves a global movement to redefine success in business so that all companies compete not only to be the best in the world, but the best for the world.

B Lab drives this systemic change through a number of interrelated initiatives: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and good marketing; 2) passing legislation to accelerate growth of social entrepreneurship and impact investing (24 states have already passed benefit corporation legislation); 3) developing B Analytics, a customizable platform for investors to benchmark and report on the impact of their global equity portfolios; and 4) providing free, powerful tools for businesses to measure, compare and improve their social and environmental performance (more than 16,000 businesses use B Lab’s free B Impact Assessment). For more information, visit www.bcorporation.net.

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