Lux Associates Sets Goals for Growth, Leadership in 2016

Phoenix, AZ, February 2, 2016 (Newswire.com) - “Lux Associates’ leaders set new standards for revenues and customer reach in 2015,” declared Natalie, the firm’s Director of Operations. “We see no reason to slow down in 2016, and we have established high benchmarks for performance to carry us through another successful year. Expanding into new markets is a primary objective for Lux Associates in 2016, and we are also dedicated to growing dynamic new leaders.”

Leadership training has always been a focal point among Lux Associates’ executive team. The Director explained, “We work to sharpen our team members’ leadership acumen from their very first days with the company. By pairing each new hire with a seasoned performer, we prepare fresh additions to our team for the challenges of thriving in a competitive industry. I think it’s important to put talented professionals in unfamiliar situations, and through one-to-one education, our team members learn to handle themselves and adapt to new challenges.”

"I think one of the most important things you can do as a leader is show the way through your actions,"

Natalie, Director of Operations

Stretching beyond their current capabilities during the training process mirrors company leaders’ emphasis on goal setting. “We want our team members to set ever-higher targets,” Natalie added. “It’s simply not enough to do well and maintain the status quo. Our firm has built a reputation as an innovative industry leader, and it’s primarily due to the fact that our team members are constantly seeking improvement and new approaches.”

Lux Associates’ Director Shares Suggestions for Becoming a Better Leader in 2016

Natalie always resolves to improve as a leader as the calendar has turned to a new year, and it is a commitment she upholds year-round. She has some advice for any frontrunner that wants to improve his or her effectiveness in 2016.

“I think one of the most important things you can do as a leader is show the way through your actions,” the Director noted. “That’s why I encourage any manager to display passion and take risks on a regular basis. When you do focused work and show how excited you are about your vision of success, people can’t help but follow along. We have found this to be the case here at Lux Associates.”

Natalie also believes in setting clear expectations for performance and communicating them well. “Your people can’t thrive if they don’t know what is expected of them,” she said. “If there is uncertainty about who is responsible for what, things get pushed aside or ignored. I think you can keep talented people engaged and interested by laying out clear duties and encouraging them to exceed specific benchmarks. When motivated people have obvious targets to reach, they tend to hit them and keep on going.”

About Lux Associates

LUX Associates is composed of Phoenix’s premier brand specialists. The organization’s innovative approach to developing marketing solutions has resulted in rapid brand expansion for businesses of every size, from startups to Fortune 500 companies. LUX Associates’ team members are highly trained and poised to deliver exceptional campaigns that connect products with their intended consumer bases, thus positioning brands for continual growth and lasting success. LUX Associates’ commitment to helping businesses maximize their marketing ROI is at the center of all they do.