LUX Associates Attends Rewarding Leadership Conference

The director of operations at LUX Associates discussed a recent industry conference and outlined the benefits of attending such events. She also highlighted team travel and its advantages.

​The leaders at LUX Associates believe in the diverse benefits of team travel. They organize trips to industry events of all types, from seminars to relaxation retreats. The team recently returned from a leadership conference with a fresh motivation to succeed. As Natalie, the firm’s director of operations, explained, “There’s always a new travel opportunity around the corner for our team members. I think conferences offer the most benefits to our people, and we just came back from another memorable one.”

Learning opportunities are everywhere during an industry conference. Those who attend get the chance to share best practices with other talented performers. They also gain unique insights from influential CEOs and leaders. “Conferences offer so many different types of educational sessions and presentations,” added the director. “I always tell our LUX Associates team members to take in as much as possible.”

"Conferences offer so many different types of educational sessions and presentations,"

Natalie, Director of Operations

Networking is also a prime benefit of attending industry conferences. Natalie helps her people make the most it by reminding them to focus their efforts on just a few new contacts. As she put it, “It’s easy to get overwhelmed at a conference and just start handing out business cards. That’s no way to make real connections, so I advise a different approach. I remind our associates that they should try to connect with a small handful of people. That way, they’re much more likely to come away with beneficial new contacts.”

LUX Associates’ Director of Operations Extols the Virtues of Team Travel

Shared travel can bring workers together unlike anything else. Natalie and the rest of the LUX Associates leadership team understand this well. As the director commented, “Our people always return from a conference or retreat with an extra edge. The collaboration among our team members always seems to be better when we come back to the office. I think it has a lot to do with navigating their way through new situations together.”

Traveling also allows professionals to gain different perspectives on their work. “When we attend an event far from home, we get the rare opportunity to reflect on our current projects,” said Natalie. “It can be revealing and liberating to put some distance between yourself and your day-to-day work. Some of our best ideas come to us when we’re many miles away from the office.”

About LUX Associates

LUX Associates is composed of Phoenix’s premier brand specialists. The organization’s innovative approach to developing marketing solutions has resulted in rapid brand expansion for businesses of every size, from startups to Fortune 500 companies. LUX Associates’ team members are highly trained and poised to deliver exceptional campaigns that connect products with their intended consumer bases, thus positioning brands for continual growth and lasting success. LUX Associates’ commitment to helping businesses maximize their marketing ROI is at the center of all they do.