LowTides Ocean Products Announces Collaboration With Iconic Fashion Brand Laura Ashley
RED BANK, N.J., May 23, 2022 (Newswire.com) - Laura Ashley and LowTides Ocean Products announce their collaboration for sustainable and stylish beach gear. The iconic brand with an almost 70-year history in the fashion industry has partnered with LowTides Ocean Products for the first time with their exclusive, limited-edition collection, launching May 23, 2022, online at www.lowtidesop.com, in select retail stores nationwide and at www.lauraashleyusa.com.
The Laura Ashley x LowTides collaboration is a celebration of effortless coastal style. With heritage prints, bold stripes, and colorful designs, the collection highlights the global brand's signature prints and commitment to more sustainable developments. Low Tide Ocean Products, a family-owned, New Jersey-based company, is excited to offer its eco alternatives for beachgoers with nostalgic and playful prints from Laura Ashley - Britain's beloved fashion and lifestyle brand. The product line will feature LowTides high-end beach chairs built with upcycled ocean plastics, as well as towels and beach blankets made from REPREVE post-consumer recyclables.
"By collaborating with LowTides, we can expand our sustainable offerings to include beach and outdoor products made of ocean-bound plastics," says Penne Cairoli, President of Laura Ashley, Inc. (Americas). " LowTides captured the essence of Laura Ashley and incorporated our signature prints in a truly innovative collection."
Both romantic and feminine, Laura Ashley's quintessential style is characterized by fanciful designs, florals, and geometric patterns. The world-renown line began in 1953 and is self-named for the Welsh fashion icon and founder. Laura and her husband Bernard began printing small textiles from their kitchen table. The designs quickly flourished, and today, Laura Ashley can be found in over 18,000 retail doors in North America, bringing its British flair and sophistication to the U.S. and its seaside.
"The Laura Ashley brand has made an indelible impression on the U.S. fashion industry. Most people I know, myself included, grew up with clothes, beds, and walls adorned with their prints. Their practice of quality and style-led products is one that LowTides emulates. In creating each item, we push the limits on upcycled material aiming to reimagine beach chairs and beach accessories as stylish, personable, and sustainable," reflects Elizabeth Ackmann, Co-Founder and Marketing Director.
Now, in its third season, LowTides Ocean Products has prevented over 24,000 lbs. of plastic from entering the oceans. Their modern beach chairs, towels, and apparel are made with upcycled ocean and recycled plastics and are available on their website as well as several participating retail stores in Delaware, Florida, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Rhode Island, South Carolina, and Virginia.
Contact:
Elizabeth Ackmann
LowTides Ocean Products
Co-Founder/ Marketing Director
856-938-9660
Source: LowTides Ocean Products
