Local Oregon Dealership Celebrates Honda as America's Favorite Automotive Brand
Online, July 23, 2012 (Newswire.com) - Recently, a new market research study conducted by Harris Interactive revealed Honda as 'Full Line Automotive Brand of the Year' in America. Jim Sigel Automotive Center is celebrating the results, now offering a wide selection of Honda vehicles at their Rogue Valley dealership.
The 2012 Harris Poll EquiTrend study compiled survey information collected from 38,000 participants. The survey subjects were asked a variety of questions related to which automotive brands they preferred. The specific questions have not been released by Harris Interactive. From the 2012 Harris Poll Equitrend study, Honda emerged in the top spot for the Full Line Automotive Brand of the Year category.
This year, Honda beat the 2011 winner, Ford, as well as Toyota, this year's runner up. Honda's strong growth in America was attributed to the success of new model lines like the 2012 Accord, Odyssey, and Civic.
"This study offers strong evidence that the Honda brand continues to be well-regarded by American consumers," said Mike Accavitti, vice president of National Marketing Operations for American Honda. "The combination of strong brand equity and a fresh line-up of new models that resonate with customers will drive strong growth for us this year."
Customers can contact the Jim Sigel Automotive Center for more information on 2012 and 2013 new Honda models. Photos, pricings and model overviews are available at http://jimsigel.com.
About Jim Sigel Automotive Center
Jim Sigel Automotive Center, http://jimsigel.com, has been serving the Rogue Valley and all of Southern Oregon from Grants Pass since 1968. They have an extensive inventory of new Chevrolet, Honda, and Nissan cars and trucks. Jim Sigel Automotive Center also offers quality used cars and trucks. The Grants Pass dealership was founded by J.J. Sigel and continues as a family owned company with brothers Jim and Jeff Sigel working together as co-owners of the company.