Legendary Boston Pizzeria Bakes Up Fresh New Look

Hot Damn! The team over at Boston's famed Upper Crust Pizzeria has done it again. The iconic "approachable-upscale" pizzeria brand has stepped onto the red carpet this spring with a stunning new look.

Upper Crust has never had a problem in the swagger department, and their new look reinforces just how clever, relevant and innovative the mini-empire has remained since 2001. Their bold new image celebrates the company's heritage by leveraging a more confident and stylish version of the beloved bike-wielding beau, paired with luxurious hand-cut tradesman fonts and an arresting black-and-white color palette.

After having won so many consecutive awards and garnering continuous international acclaim over the years (including the coveted "Boston's Best Pizza" title many times now) some may wonder why this place deserves all the attention and spotlight.

According to their website, it's quite simple: "Indeed, our top-secret recipe is one of the keys to our success - but it’s no secret that we always use the freshest local ingredients available. Never canned and never frozen, most of our toppings arrive from farm to table within 24 hours."

So there you have it. A beautiful brand. Crowd-pleasing pizza. Locally-sourced freshness. Legendary customer service. Now that's a combination that's hard to beat. Stop by one of their six convenient locations to get the full experience.

Follow them at:  http://www.theuppercrustpizzeria.com

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