Leading Mattress Reviews Website QMattresses.com Improves Product Research Process
Two recent posts at QMattresses aim to facilitate the product research process for mattress shoppers.
Online, February 26, 2012 (Newswire.com) - Leading mattress reviews website, QMattresses, published two posts today that itemizes products in descending order of rating. By displaying mattresses according to rating, the site has improved the mattress purchase process for the many visitors who use the site for its detailed product research, opinion surveys and sleep information.
With more than 100 individual mattress reviews posted at QMattresses.com, the site has established itself as a leading authority whose objective is to clarify the often-difficult nature of the industry. Each mattress review presents buyers with a plain-English product overview, a summary of strengths and weakness, an exclusive and proprietary ratings system that measures a mattress against comparable alternatives (referred to as "peer groups" on the site) as well as the site's unique "Target Mattress Pricing" that helps consumers determine a fair price based.
"While visitors have told us that our mattress reviews and ratings have helped, the issue with our site was that it was difficult to navigate straight to the highest-rated mattress reviews," acknowledged Christopher Fitch, Site Editor. "By offering these reports, visitors can reduce the amount of time they spend in the product research phase."
While the website has published over 100 individual reviews, it has focused on segmenting and rating low- to mid-priced products only.
"Most online shoppers tend to seek information about value and mid-market mattresses," Fitch explained. "This is why the posts that sort Value Mattress Ratings and the other that sorts our Mid-Priced Mattress Ratings have seen so much popularity since they were published."
In addition to sorting mattress reviews in order of star rating (from high to low), the posts link directly to long-hand reviews. Fitch points out that the site's reviews offer insights into areas that other sources do not.
"Each qualifying mattress review on our website also offers visitors the chance to Ask the Mattress Expert," Fitch elaborated. "This unique feature allows visitors to solicit a personalized opinion from a third-party. Right from a single source."
While QMattresses bills itself as a leading source to help shoppers make the right mattress purchase, it also publishes sleep-health related articles and touches on other sleep-relevant products that are non-medical in nature.
