Leading Australian Retailer Harvey Norman Partners With Flixmedia To Increase Conversion.

Online, May 30, 2013 (Newswire.com) - According to the NAB Online Retail Index, Australians spent $12.8 billion shopping online last year. This was up 23 per cent over the year. By contrast, the Bureau of Statistics regular survey of spending at regular Australian retailers rose by just 2.4 per cent, to $237 billion.

John Gowland, Asia Pacific Business Manager at Flixmedia commented, 'the timing is right in Australia. The ability for our Brands to engage with Flixmedia to easily provide Harvey Norman with rich Shopper experiences, directly on their product pages, is a proven way to increase both Shopper dwell time on the product page and sales conversion. Its a win-win for both Brand and Retailer with our solution.'

Gordon Nugent, E-Commerce Manager at Harvey Norman Online commented; 'We're really excited with the rich media content enhancements Flixmedia has provided within our website' said . 'At Harvey Norman we are obsessed with making sure that our customers get the most up- to-date product information, giving them the best possible online experience'.

Nugent went on to say 'we'll be working with Flixmedia and our key Brands on further online enhancements in the future'.

Scott Lester CEO Flixmedia added, 'We are proud to be a partner of Harvey Norman and look forward to driving their online sales conversion with our services. Asia Pacific is a target region as more and more of our Brand partners recognise the online growth potential, compared to other regions. The Brands are using us to deliver consistent sales and marketing messaging, globally, and on an automated basis .'