Latest Brunswick Marine Technology Featured at Leading Digital Innovation Summit
CHICAGO, June 22, 2018 (Newswire.com) - David Foulkes, president of Brunswick Marine Consumer Solutions and Brunswick’s chief technology officer, along with Brunswick brands, were featured at the recent Solstice FWD event. This one-day innovation symposium is an interactive and immersive experience focused on innovation for forward-thinking executives, and digital leaders.
Solstice FWD 2018: Being Human explored the intersection of humanity and technology, and how to leverage technology to better everyday life. Held yesterday, the summit highlighted a variety of next-generation tech initiatives and hosted inspirational speakers.
We are traditionally a hardware-focused company, driving toward offering a more complete solution and compelling experience for our customers. We can't complete that journey without a digital transformation.
David Foulkes, President of Brunswick Marine Consumer Solutions and Chief Technology Officer
During the panel titled “From Iron to Digital: Transforming How to Deliver Value to the Customer,” Foulkes highlighted how Brunswick is transforming its manufacturing through software development.
"We are traditionally a hardware-focused company, driving toward offering a more complete solution and compelling experience for our customers,” said Foulkes. “We can't complete that journey without a digital transformation.”
“The marine industry has seen a lot of innovation in digital onboard solutions. By working with Brunswick and NAUTIC-ON, we have identified a larger boating ecosystem and opportunities for technology to deliver a better all-around experience for consumers,” said Lewis Lancaster, Director of IoT and Client Engagement at Solstice.
As part of the immersive connected experiences at the event, NAUTIC-ON’s Internet of Things (IoT) marine technology platform and a helm display from Brunswick’s Mercury Marine division, were showcased, giving attendees the opportunity to simulate a real-world scenario and to interact with the latest marine technology.
Source: NAUTIC-ON