Larry Kulchawik's Book "Trade Shows From One Country To The Next" Is A Comprehensive Guide To Recalculating Thinking When Marketing In Multiple Countries
New book "Trade Shows From One Country To The Next" from Page Publishing author Larry Kulchawik is a study that delves into international marketing, with a focus specifically on global tradeshow differences and distinctions.
New York, NY, April 29, 2015 (Newswire.com) - Larry Kulchawik, a trade show marketing expert and industry leader, has completed his first book “Trade Shows From One Country To The Next”: an informative and well-crafted book that focuses on the needed adjustments -mental, physical, and cultural differences - when marketing a product/service through tradeshows from one country to the next.
On how he would describe the book and its message, author Larry Kulchawik said, “The book provides a quick profile about doing tradeshow marketing from one country to the next. This is not a travel guide but surely deals with top marketing concerns (beyond tradeshows) when traveling anywhere in the world. The book is intended to appeal to exhibit managers and exhibit design suppliers anywhere in the world. Nearly all major companies in the world market themselves through tradeshows. Many people are responsible for this costly investment. You do not want to step in quicksand.”
Published by New York City-based Page Publishing, Larry Kulchawik’s new book is a tome of knowledge abounding with wisdom garnered from years of professional experience at the cutting edge of trade show marketing and management.
Although dedicated to tradeshow exhibit architecture and behavior, much of the information contained in this book also speaks to effective communication skills required when spending a week or less marketing a product in a foreign country. After forty-three years in the international tradeshow arena, the author shares his thoughts and the comments obtained from world-wide experts from the countries outlined. No one person or company is the expert everywhere in the world. Local thinking is very important. There is no right way or wrong way, there is only a different way. This book will appeal to not only exhibit managers, show organizers, venues, and exhibit suppliers, but to those who market anything on a global scale. Effective communication is key!
Readers who wish to experience this gripping work can purchase “Trade Shows From One Country To The Next” at bookstores everywhere, or online at the Apple iTunes store, Amazon, Google Play or Barnes and Noble.
For additional information or media inquiries, contact Page Publishing at 866-315-2708.
About Page Publishing
Page Publishing is a traditional New York based full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create - not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes and the like. Its roster of authors can leave behind these tedious, complex and time consuming issues, and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.
