Kyp Creates Bespoke Webkey Campaign for Moses Znaimer's Ideacity Conference
Online, June 18, 2013 (Newswire.com) - Moses Znaimer's annual ideacity conference, taking place this June in Toronto, is a diverse gathering of great minds across multiple industries. This year the focus is on technology as ideacity serves up a stunning panorama of dreams and schemes that, only a few years ago, would be considered science fiction. Attendees will have the opportunity to engage with keynote speakers that are notable leaders in their respective fields. Sharing ideas, insights, and experiences are the key elements of the event.
Today's consumers like concise and interactive information that allows them to move effortlessly between channels. Consumer engagement is key to bridging the gap between an ever-changing media environment and successful campaign execution and that begins with the customer journey. Audiences like to explore further and feel rewarded and when they are rewarded it contributes to effective behaviour change.
In partnership with Idealcity 2013, Kyp, the leader in communications connecting digital and the real world, provides ideacity with webkey solutions that create intuitive journeys that connect users across offline and online platforms, taking audiences to the next stage of the ideacity journey. Kyp is continuously investing in bespoke applications of proprietary technology and works alongside some of the world's most recognizable brands to create intriguing experiences based on a proven understanding of what drives people to engage with brand messages. Kyp's analytical tools provide campaign focus to ensure business decisions are based on real and accurate data.
About Kyp >>
Kyp is the leader in communications connecting digital to real world media for the world's leading brands. Kyp's solutions empower marketers to connect with audiences through intuitive learning experiences that begin in the physical world and end in the digital. Through an ever-evolving portfolio of patented solutions and proprietary applications we guide audiences on personalized and progressive engagement journeys.
To learn more about Kyp services and products, please visit Kyp.com.
