KPA Legacy Builds Team Through Training and Development

KPA Legacy's director highlighted the ways in which training efforts strengthen her team. She also shared tips for planning effective training sessions.

The leadership at KPA Legacy knows that training doesn’t have to stop after the onboarding process is complete. As Dena, the firm’s director, explained, “Our associates have the advantage of learning on an ongoing basis. We work diligently to find new ways to sharpen their existing skills and teach them new ones. In doing so, I believe we are preparing our firm for sustained success.”

One of the primary benefits of providing continuing education to team members is that they will be able to adapt to emerging technology. “The business world moves incredibly quickly these days,” added the director. “At KPA Legacy, we ensure that our people have the latest tools at their disposal to reach consumers and research markets. Much of our training focuses on keeping up with tech trends and research methods. If you want to stay ahead of the competition, you need to find any edge you can and take advantage of it. I believe that ongoing training can give you that edge.”

"The business world moves incredibly quickly these days,"

Dena, Director

Continuing education also has the potential to bring team members closer together. When they work together to learn new things, they get to know each other more than they do when collaborating on a typical project in the office. They come to appreciate each other’s unique talents and discover how to combine them to optimal effect.

KPA Legacy’s Director Offers Tips for Ensuring Effective Training Programs

Dena utilizes some specific planning strategies before beginning any training sessions. This helps the KPA Legacy team get the most out of each program. As the director stated, “You have to begin by knowing which skills need the most work. It is only through an in-depth needs and skills analysis that you can really know how to approach the planning process. Without it, you won’t know which tools your people need to boost their performance.”

It’s also important to keep instilling relevant, practical skills that team members can apply on a routine basis. “You have to keep background information separate from the actual skills you’re teaching,” Dena added. “Professionals need to understand exactly how a training session affects their work if they are going to get anything out of it. With that in mind, it’s also critical to keep the sessions as compact and concise as you can. You definitely don’t want to overwhelm the learners with too much information.”

About KPA Legacy

KPA Legacy is a results-driven provider of interactive sales promotions that heighten brand awareness and forge meaningful connections with consumers. The firm’s expertly-trained brand ambassadors utilize the latest methods to analyze markets and study demographics, and then follow through by combining their exceptional talents to craft customized campaigns that leave a lasting impact on the public. By focusing on the core values of cooperation, integrity, and excitement, the firm has separated itself from the competition and become known as a dynamic industry leader. With their sights set on expansion, KPA Legacy’s leaders are focused on a bright future.