Kimberly Elise Naturals Launches Sulfate-Free Natural Hair Care System for African-American Women

LOS ANGELES, January 29, 2018 (Newswire.com) - Acclaimed actress and four-time NAACP award winner Kimberly Elise is now the force behind a premium, sulfate-free beauty company, Kimberly Elise Naturals, which formulates hair care products using natural and organic ingredients.  

Kimberly Elise Naturals recently announced the newest addition to the growing brand, a four-step natural hair care system for African-American women with coarse textured hair, called the Kinky Coily Care Kit, now available. After a very successful Black Friday pre-sale, orders began shipping in the first week of January 2018.

Mainstream beauty brands don't pay enough attention to black women's natural beauty. My goal is to offer consumers an affordable, top-quality natural and organic line. The Kinky Coily Care Kit is formulated for black women who wear natural hair, weaves and everything in between.

Kimberly Elise, Kimberly Elise Naturals Founder, Actress

“Mainstream beauty brands don’t pay enough attention to black women’s natural beauty,” commented Elise, who is starring in the upcoming film Death Wish with Bruce Willis. “My goal is to offer consumers an affordable, top-quality natural and organic line. It’s formulated for black women who wear natural hair, weaves and everything in between.”

Aloe & Coconut Balancing Shampoo, Aloe & Shea Butter Moisturizing Conditioner, Aloe Vera Conditioning Leave-in with Marshmallow Root and Argan and Castor Nutritive Sealing Oil are the four products that comprise the moisture-layering system. It strengthens and nurtures kinky, coily hair without sulfates, parabens, silicones, mineral oil, propylene glycol, paraffins, phthalates, petrolatum or drying alcohols.

According to the company, the Kimberly Elise Naturals Kinky Coily Care Kit contains only the best-quality, natural and organic ingredients, including aloe vera, coconut oil, shea butter, mango butter, argan oil and grape seed oil, in a precise combination developed to deliver the most reliable, safe and healthy results for women with coarse hair textures. The entire line is vegan and ethically produced, all issues which are extremely important to Elise, a mother of two daughters, vegan for over 15 years and committed healthy lifestyle advocate.

Elise, a Minnesota native, has won a Chicago Film Critics Award and starred in numerous films, including Dope, The Manchurian Candidate and John Q. Death Wish is set to premiere March 2, 2018, with significant excitement surrounding the remake of the action-film classic.

The Kimberly Elise Naturals Kinky Coily Care Kit can be ordered from the company's online store, KimberlyEliseNaturals.com

Feedback from customers about the line has been positive and enthusiastic:

A recent customer raved, “Thank you. Love, love, love the products. Thank you for creating products that do exactly as you said they would. My hair is more nourished and manageable. It has been so dry for so many years and I tried practically every product that was created for natural hair and none of them worked. I finally have something that gives me some relief from the dryness and gives me options as to how I can wear it. I am so excited! I am really loving my natural hair for the first time in years! And know that I am telling everyone I see with natural hair to give your products a try. Continued success! Thanks!”

For more information, be sure to visit the vegan actress’ natural living blog, http://www.kimberlyelise.com.

Source: Kimberly Elise Naturals

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