Jamal Mashburn and Winston Justice Launch New Venture Fund with Investment in LevelEleven
Former NBA star Jamal Mashburn and NFL player Winston Justice launch new venture fund Mashburn and Justice Capital Partners with their first investment in LevelEleven, a provider of enterprise gamification and CRM solutions.
Online, September 10, 2013 (Newswire.com) - Jamal Mashburn, Managing Partner of Mashburn & Justice Capital Partners recently announced the team's first investment in LevelEleven, a leading gamification incentive-based software for SalesForce.com. LevelEleven's software is designed to encourage companies to tap into their sales teams' competitive nature while rewarding them with a variety of incentives.
"The investment in LevelEleven reaffirms our goals of identifying dynamic opportunities and investments in promising, high growth businesses," said Mashburn. "We provide a sophisticated way of vetting opportunities, sourcing deal flow, and execution for athletes from the NBA, NHL, MLB and the NFL like my partner Winston Justice. Along with our investment, we also provide our portfolio companies with sales marketing knowledge through our network of athletes."
LevelEleven CEO Bob Marsh stated, "having Jamal Mashburn and his network of professional athletes as our allies in this venture will enable our innovative platform to gain access to corporations and leverage the competitive advantage found in team sports."
Mashburn also stated, "A long-standing passion of mine has been to help professional athletes navigate their transition from sports to business. Through this venture I intend to leverage my team of marketing professionals, advisors, and mentors to refine a model where our sports careers can become the launching pad to a successful business career."
Mashburn & Justice Capital Partners is an investment corporation targeting professional athletes who are interested in securing access to premium deals for investment purposes.
LevelEleven is part of the Detroit Venture Partners' portfolio of companies that develops enterprise gamification and CRM solutions. The company's flagship product "Compete" is a salesforce.com application that provides companies with new ways to both motivate and reward their sales staff. Their current client roster includes Comcast, Morningstar, Kelly Services, OpenTable, Concur Technologies, and the Detroit Pistons among others.