ISPOR Dublin, 2-6 November 2013: Discover BaseCase CLM

Online, September 20, 2013 (Newswire.com) - BaseCase CLM gives market access and key account managers a clear view of how their BaseCase apps are being used in the field, which ensures that the right questions are asked when evaluating apps and allocating resources for improvement.

BaseCase apps are easy to develop, update and track. To find out how HEOR and market access teams can create evidence-based apps in-house, stop by booths 71 and 72 for an informal presentation, or request a personal demo for you and your team at http://goo.gl/rfYMuF.

About this year's ISPOR Europe

Taking place at the Conference Centre Dublin, the 16th Annual European Congress of ISPOR is called 'Finding the Right Pieces for the Healthcare Decision-Making Puzzle'. As usual, there are a wide range of HEOR short courses, workshops and symposia. You can download the full five-day program from the ISPOR website.

About BaseCase

BaseCase is a software and consulting company founded in 2007 and based in Berlin, Germany. Our platform enables pharmaceutical, medical device and diagnostics companies to communicate the value of their products to payers and providers.

Over the last five years, several factors have encouraged life sciences companies to modify their sales and marketing strategies. Economic pressures have created economic buyers, and payer engagement is now an essential component of a product's life cycle.

The BaseCase platform was developed in response to a growing need for effective tools to support this kind of evidence-based discussion. It lets HEOR and market access teams develop spreadsheet-driven apps that visualize the value story of a product.

Our clients can outsource app development to us, or use the platform to develop apps themselves with training and support. We offer a range of products and services to suit different sizes of company and different business needs.