InZone Marketing Embraces Its Core Values
Berkeley, CA, September 25, 2015 (Newswire.com) - As Brian, the director of operations described the company, “Our values are the most important ingredients of our success and our most important value is our people. Through our positive philosophy, we have a group of motivated professionals with shared goals and the work culture of a close family. Our guiding principles exist to make sure the workplace is a great place to be, and a location where we support each other.”
These principles define expected moral and ethical behavior. Team members are honest in all interactions with each other and with business associates, collaborate with an open and flexible mind-set, are accountable for their work, always act in a professional manner, and treat everyone with respect.
"We have regular team nights that may include ball games, dinner, or bowling. "
Brian, Director of Operations
A corporate culture that truly affects behavior and outcomes must be clearly supported by all levels of management, starting at the top and woven into the very fabric of the business. When the leadership does not promote the values and culture, neither will the rest of the team. According to Brian, “The top leadership branded our company with our values at startup and they became the touchstone for all team members. Our values are embraced by everyone at InZone Marketing and influence everything we do.”
There are many ways to reinforce the importance of core values. They can be placed prominently on the website; and printed on brochures, business cards, and other materials. Some leaders also establish awards for individuals who best exemplify company ideals.
InZone Marketing Gains Many Rewards Through Events and Activities Designed to Strengthen Relationships Among Team Members
InZone Marketing’s leadership is focused on building strong relationships among its professionals. One way the managers accomplish this is through regular activities and outings that boost these connections.
“We have regular team nights that may include ball games, dinner, or bowling. We also send our people on road trips to other corporate locations where they can learn different companies’ cultures and styles. This creates an even more creative atmosphere for our team here at home base,” Brian explained.
Companies can collapse when their people don’t know what they stand for, or fail to see their leaders living the values. “InZone Marketing’s social events tell our people they are important. When they know they are valued, they are more committed to each other and to the quality of the work. They see the connection between the company’s values and customer satisfaction,” Brian declared. “In addition, our community giveback efforts tell them their pains also make a difference in the world.”
About InZone Marketing
InZone Marketing customizes direct marketing campaigns for clients who want a new edge in their chosen markets. Using strategic innovative with impeccable delivery, these techniques reach customers in personal ways that produce results. Accessible to small and large companies alike, all promotions can be adjusted to market, goals, and objectives. The result is strong mutually beneficial bonds between clients and their customers that produce long-term loyalty. Brands get the exposure they need to hit the mark every time.
