IntelligenceBank Launches New Crisis Communication Hub
To help cross-functional teams to brief in, collaborate, approve, standardize and distribute unified messaging around COVDI-19 responses
IRVINE, Calif., April 15, 2020 (Newswire.com) - Today, IntelligenceBank, (www.intelligencebank.com) the leading marketing operations platform, announced the launch of a ‘Crisis Communications Hub’, which is an online platform that helps cross-functional teams to brief in, collaborate, approve, centralize and distribute unified messaging around COVID-19. Based on its existing marketing operations technology, IntelligenceBank has reconfigured their market leading tool to help clients respond to this black swan event.
As organizations are scrambling, trying to interpret new policies and work through mitigating the consequences of the pandemic, marketing and corporate communications teams are in overdrive trying to coordinate official responses in an ever-changing environment. Everyone working from home is only making the coordination more difficult.
According to Tessa Court, CEO of IntelligenceBank, “We've been amazed how so many of our clients have quickly re-purposed sections of their marketing operations platform to coordinate and standardize communications in response to COVID-19. This is the ultimate pivot, highlighting how necessity is breeding creativity and ingenuity.” She adds, “While traditional media expenditure has dropped approximately 35% since the onset of COVID-19, marketing departments are turning their attention to internal and corporate communications, as well as digital media to get the response messages out.”
Here's what’s included in the new Crisis Communications Hub:
Digital Asset Management - features crisis specific sections for content such as media releases, customer hardship offerings, internal communications, customer communications and government relations. Version control makes it easy for people to find and use the latest version.
Crisis Communications Briefs & Project Management - provides the ability for people across the business to submit briefs and requests into their marketing departments through a simple online form. Includes a Kanban Board for a calendar view.
Workflow Approvals - ensures communications are signed off by a cross-functional team prior to going live.
Crisis Brand Guidelines - educates a broad working remote team regarding guidelines for tone-of-voice considerations, appropriate words to use and not use, and corresponding media per each type of message.
Creative Templates - allows you to localize messages while maintaining production quality and compliance. Especially important when you need your broader team to add local contact details to posters, brochures and other items.
Crisis News - an online forum where you can update your team regarding the latest responses. This function enables email alerts, Q&A and links back to the policy or creative execution.
With the evolution of marketing operations platforms, organizations can have one-click access to crisis statements, protocols, content, collateral and more. IntelligenceBank’s flexible solution has helped several marketing teams merge together their crisis communications plans and their marketing technology stack into one platform - enabling them to deploy emergency messaging quickly while maintaining ‘remote control’ of the situation.
About IntelligenceBank
IntelligenceBank is a leading digital asset management and marketing operations platform, helping content marketers work better and more seamlessly manage: digital assets, creative content approvals & compliance, and creative project management.
Source: IntelligenceBank
