Indie Book Collective Making Head-Turning Sales Again

Online, February 5, 2012 (Newswire.com) - Carolyn McCray and Amber Scott, two founding authors of the Indie Book Collective, have seized the marketing opportunities available in Amazon's new KDP Select program to launch the titles of a select group of exciting indie authors to the top of the Amazon sales ranks. After successfully learning the ins and outs of the KDP Free Option that became available through Amazon during holiday season in 2011, McCray and Scott decided to test their knowledge of how to use the program with an even bigger network of authors. They say, "FREE Par-Tay, is a groundbreaking venture to build on the power of KDP Select's' Free option and the first program to capitalize on the possibilities we foresaw in the KDP initiative."

Thus, with the help of other writers, such as Ann Charles, Taylor Lee and Kelli McCracken, the idea for Free Par-Tay was born.

What is Free Par-Tay? It is a groundbreaking venture designed to create and the build sales of books written by a select group of authors during a three day period during which all titles are cross-promoted as being available for free. McCray and Scott had originally hoped to lift the FREE ranking of each title involved in the promotion to within the top 1000 best-selling lists. On February 2, within a few hours of the event, that goal was blown wide open with more than half of the group's 40+ titles making it into the top 100 bestselling free books. By mid-day, many other titles, such as Nearly Departed In Deadwood, Enemies in Blue, and Dance of the Winnebagos were within the top 25. As a group, the average ranking for the 28 authors was just over 200.

With the Free Par-Tay event closing on February 4, the goal of the group is to maintain the ranking status of the featured titles within the top 2000 of the paid bestselling lists. Given their successes seen over the holidays with 30 Pieces of Silver and Irish Moon, McCray and Scott believe this goal will be possible. "We hope to rock the publishing world and make a few seismic quakes of our own!" To their credit, Scott and McCray are breaking the chains of what was once thought to be elusive at best to the indie author: getting books into the reading market.