India Furniture Suppliers Boast Various Competitive Edges To Attract Global Volume Buyers

Online, August 1, 2012 (Newswire.com) - Constant, abundant source of raw materials, strong OEM capability, synergy of plastic and steel sectors and resurgence of the outlet markets prompt India furniture suppliers to anticipate an increase of 10 percent in export sales this year.

This is according to the India Sourcing Report: Indoor & Outdoor Furniture. The non-profit Kearny Alliance released the Report with the support of its partner in development, Global Sources.

The Report features profiles of 28 experienced exporters with verified manufacturing and production capacity. It also includes descriptions, prices and packaging details for more than 150 top-selling export products ranging from garden and outdoor, dining and kitchen, bedroom to living room furniture.

"One of the key strengths that India furniture sector benefits from is that the country is home to teak, mango, mahogany and sheesham, bamboo, rattan all of which are mostly used for various indoor and outdoor wooden furniture, paneling and cabinets," said Khiem Vu, Program manager of The Kearny Alliance's Export Assistance Program.

"Buyers show their significant interests in wooden furniture this year, which accounts for 93 percent of exports.

"Suppliers note that there is a growing demand from traditional overseas markets such as the US and the EU for midrange and upscale. They tend to request for traditional items ranging from wooden basic to antique designs featuring modular, lightweight and multifunction."

Survey results outline target export markets, product and price trends

In addition to industry overview and prices forecasts, the Report offers survey results from featured suppliers. High-level results show:

 61 percent will target EU;
 68 percent plan to focus on more decorative elements and designs;
 93 percent specialize in wooden furniture type among others;
 71 percent expect to increase export sales by up to 10 percent; and
 43 percent of export product is living room furniture.

Featured suppliers have a combined export sales of $46.3 million. The least expensive furniture items are priced from $10 to $20 for a simple design chair or desk made of wood, iron or stainless steel, while average prices of high-end shoes are about $300 to $500.

Quality sourcing intelligence helps create more jobs

"The Sourcing Report is one primary component of the Kearny Alliances' Developing Country Export Assistance Program," Boome said. "The aim of the program is to assist small- to mid-sized export manufacturers in Vietnam, India, Indonesia, the Philippines and Cambodia to tap new export markets. As a result, local suppliers can hire more workers and create sustainable jobs.

"We can only succeed in our mission if we give buyers information on quality suppliers who understand their requirements. The suppliers we feature in Developing Country Sourcing Reports have rich export experience and are eager to work with new overseas buyers."

Sourcing Reports for Vietnam, India, Cambodia, the Philippines and Indonesia

The India Sourcing Report: Indoor & Outdoor Furniture is one of a series of emerging market Sourcing Reports. Free previews and ordering information to purchase online for immediate download is available.

Other Sourcing Reports available online are:

VIETNAM:
* Table & Dinnerware, Garments, Indoor Outdoor Furniture, Basketware, Building Materials, Bamboo & Rattanware, Wooden & Bamboo Furniture, Kitchenware, Bags, Baby & Children's Toys & Garments, Footwear, Ceramic & Porcelain, Garments, Home Decor, Fashion Accessories, Lawn & Garden, Lacquerware and Indoor & Outdoor Furniture

INDIA:
* Home Furnishing & Textiles, Kitchenware, Ceramics, Craft & Promotional Gifts, Glass & Metal Tableware, Fashion Accessories and Garments

CAMBODIA:
* Fashion Bags; Silk Fashion Accessories

PHILIPPINES:
* Wooden Furniture & Lighting, Gift Packaging, Fashion Jewelry & Accessories, Home Decor, Home & Garden Decor, Fashion Jewelry, Christmas Decorations and Indoor & Outdoor Furniture

INDONESIA:
* Fashion Accessories, Garments, Basketware, Rattan Furniture, Leather Products, Home Decor, Indoor & Outdoor Furniture and Footwear
SOUTHEAST ASIA:
* Indoor & Outdoor Furniture

The next Sourcing Report to be published in August is Vietnam Sourcing Report: Home & Garden Decor. It will be available to purchase online.

About The Kearny Alliance
The Kearny Alliance, a US nonprofit 501 (c) (3) foundation, partners with other international organizations to further its mission of 'Aid through Trade', to advance international development and poverty alleviation through trade-related business, education, training and applied research.

Key programmatic areas include:

* Trade policy research: We believe that the health of the global economy and peace between nations depend on countries having productive trade relationships, which requires open, fact-based dialogues. Our approach is to encourage positive inclusive trade by infusing clarity, and explaining why trade issues matter to individuals, communities, nations, and the world. One major initiative is China Global Trade, an online center for data, analysis, and insightful discussion.

* Education & skills development: The Kearny Alliance offers stipend support for students from Myanmar, Cambodia, Vietnam, Lao and mainland China to study in Hong Kong, Thailand, The Philippines and the US. The dozens of Kearny Alliance Scholars receive internships and on-the-job training in export-related companies and organizations in ten countries.

* Job creation for small & medium producers: Through the Developing Country Export Assistance Program, the Kearny Alliance connects smaller exporters in developing Asia with buyers worldwide. Surveys of our supplier-beneficiaries in India, Cambodia, Vietnam, the Philippines and Indonesia show they have received $855,292 in export orders, and expect more than $13,611,169 to develop in the next 12 months.