India Book Of Records Awards NRI Power Podium Campaign As The Biggest NRI Signup Campaign For A Cause

Kotak Mahindra Bank, one of India's leading private sector banks, along with NRI Matters.com received the 'Biggest NRI sign-up campaign for a cause' award from India Book of Records for its NRI Power Podium initiative today.

An initiative of NRI Matters.com in association with Kotak Mahindra Bank

Kotak Mahindra Bank sponsors 'GOPIO's Annual Conference 2011' & partners with OIFC to participate at the CII - Pravasi Bhartiya Divas 2011

New Delhi, January 6, 2011: Kotak Mahindra Bank, one of India's leading private sector banks, along with NRI Matters.com received the 'Biggest NRI sign-up campaign for a cause' award from India Book of Records for its NRI Power Podium initiative today. This initiative was launched by NRI Matters.com, on November 6, 2010 in association with Kotak Mahindra Bank, Experience Commerce and Makemytrip. The objective was to find three NRIs who had the knowledge and drive to bring about a noteworthy change and champion three worthy causes: Legal, Culture and Investment. NRIs were eligible to cast their vote once, for multiple causes and the campaign got 13,040 signups between November 7, 2010 and December 10, 2010.

This podium provided NRIs with the opportunity to make a difference to the NRI community at large by asking the right questions, starting a debate, all aimed at the who's who of India including very senior Government of India officials.
On receiving the award, KVS Manian - Group Head - Consumer Banking - Kotak Mahindra Bank, said: "The 'NRI Power Podium' was a quest to find three NRIs worthy of the title of being the 'Voice of the NRI community', worthy of being on the 'Power Podium'. We are overwhelmed with the kind of responses we received on this campaign from the NRIs across the globe. We are immensely delighted that our initiative NRI Power Podium has been awarded as the 'Biggest NRI sign-up campaign for a cause' by India Book of Records. Through this platform Kotak Mahindra Bank aims to help every NRI voice their issues, concerns and thoughts at the Pravasi Bharatiya Divas 2011, a platform that is and will be attended by some of the most powerful and influential Indians."

The three NRI Power Podium contest winners are Arminder Singh, a software professional from United States, Neena, a banker from United Arab Emirates, and Karan Ratti, currently doing his MS in Biological Sciences at New York University. They will now get an all-expense-paid opportunity to attend the Pravasi Bharatiya Divas on 7-9th January 2011, Delhi, and will be able drive their concerns and issues at Pravasi Bharatiya Divas.

Kotak Mahindra Bank now a Premium Knowledge Partner with Overseas Indian Facilitation Centre (OIFC) is also participating at the CII - Pravasi Bhartiya Divas 2011 to be held between January 7 - January 9, 2011 at New Delhi, to offer its Investment Advisory services specifically customised to suit the personal financial needs of Non Resident Indians (NRIs) and Persons of Indian Origin (PIOs).

Kotak Mahindra Bank also partnered with "GOPIO's Annual Conference 2011" on the 5th and 6th January, 2011 in New Delhi. Mr. Virat Diwanji, Executive Vice President, Kotak Mahindra Bank, said "Kotak Mahindra Bank is proud to be associated with GOPIO and looks forward to work closely with the Indian Diasporas. Kotak Mahindra Bank appreciates GOPIO for their initiatives taken for the social cause of NRI community and sees a great synergy between the two organizations. We would like to reach out to all the members of GOPIO and provide them simple solutions to their banking and investment matters in India."

Kotak Mahindra Bank offers a comprehensive suite of products and services for NRIs across the globe which includes NRO/NRE/FCNR deposits, remittance, mutual funds, life insurance, loans and other banking and investment products supported by best in class services like Phone Banking, Internet Banking and 'Click to Call' to name a few.

About Kotak Mahindra Bank - http://www.kotak.com

Established in 1985, the Kotak Mahindra group has been one of India's leading financial services organizations. In February 2003, Kotak Mahindra Finance Ltd, the group's flagship company was given the license to carry on banking business by the Reserve Bank of India (RBI). This approval creates banking history since Kotak Mahindra Finance Ltd. is the first non-banking finance company in India to convert itself in to a bank as Kotak Mahindra Bank Ltd.

Kotak Mahindra Bank offers complete retail financial solutions for varied customer requirements. Keeping in mind the diverse needs of the Business Community, Kotak Mahindra Bank offers comprehensive business solutions that include Current Account, Trade Services, Cash Management Services and Credit facilities. Kotak Mahindra Bank has over 298 branches and 642 ATMs spread across 168 locations in the country.

For further information, please contact:

Arun Raste
Head - Group Corporate Communications
Kotak Mahindra Bank
INGS Point, CST Road
Mumbai 400 098
Telephone: +91 22 67206908
Email : arun.raste@kotak.com

Rupa Kannan
Genesis Burson-Marsteller
Mobile: +91 9819707120
Email: rupa.kannan@bm.com