iDklic confirms its leadership with their Pharma TV Channel in Belgium !
Online, May 28, 2010 (Newswire.com) - The new partnership initially saw iDklic's tailor-made plug & play technology, ID Media Screen, rolled out in the Brussels region. Universal Pharma TV is a health related TV channel dedicated to pharmacies from iDklic, which provides health-related information and interactive advertising to its clients at the point of purchase. IDklic's experience in pharmacy channels was the main reason why Universal Pharma chose them to deploy their own instore TV.
To view a demo loop, click here on the following link : http://www.youtube.com/watch?v=Mfrh-PIFUm8
Jean-Charles Figoni, iDklic's CEO, commented:
« We believe that digital signage in pharmacies has great potential to create additional revenue streams for retailers and pharmaceutical companies. Universal Pharma had been searching for a medium to communicate to its public pharma¬ceutical products and health messages to its public. The objective of the network is to sell branded ad space over the Pharmacy TV Channel. The broadcasts follow the pattern of a standard TV program, containing news, weather forecasts, an events calendar, daily medical advice, medical messages, and branded commercials advertising OTC drugs, cosmetics, dressing materials, and medical services.
Nathaniel van Parijs, iDklic's COO, added:
«We are enchanted that our customers, like Universal Pharma, are benefiting from iDklic's "plug and play" digital signage technology. With the iD Media Screen solution, our customers can now control their own media channel in real-time. This makes it the most easy-to-manage, cost-effective, digital signage solution on the market.»
Miriam Taub, iDklic's CCO, commented :
« The power and opportunity for success for Universal Pharma TV lies with the content that is broadcasted on it. Content has too often been relegated as a secondary part in digital signage projects. At iDklic, we have always considered the significance of an appealing and relevant content in each project. Our goal was and is to create content that is engineered to inform, move, entertain, inspire and educate the customers of Universal Pharma Pharmacies. »
Thibaut Uylenbroeck, Universal Pharma's Purchase manager said :
« Since the beginning of the partnership and before we launch the network, we have sold advertising space on the Universal Pharma TV for more than 40 k€ with only 15 points of sale. We already covered our hardware investment in on first day of the deployement which was our priority goal. We are very satisfied with the collaboration with iDklic and believe the success of our network will be the result of a good collaboration between our two companies.
Jean-Charles Figoni extended:
"We already have a large library of messages on health topics in French, English, Dutch, and German. I strongly believe that we found the formula to make Digital Signage Network in pharmacies profitable for all parties. It is what I call win3 : retailer / advertiser and clients all benefits from our concept and approach. iDklic, which manages the network and sells advertising space to pharmaceutical companies, predicted a ROI in less than 3 months.
At the moment, iDklic has proven to be the only one of the digital signage agencies in Belgium to successfully combine network management, selling advertising space and content creation.
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