Iconic Promotions Discusses Networking Benefits

As interactive marketing professionals, the team at Iconic Promotions is keenly aware of the benefits of networking. In fact, the firm's managers happily share their favorite tips to help others build stronger connections.

“Networking isn’t about collecting business cards,” proclaimed Nadia, Iconic Promotions’ director of operations. “It’s about building solid business relationships with others.”

As such, Nadia stressed that attaining proper networking skills is a must for any career-oriented individual. “The best way to find employment, make a sale, or even acquire talent is through your professional network,” she stated. “It’s like six degrees of separation. Once you make one contact, you’re loosely connected to several others who can impact your career. These are people who have the inside scoop on who might be in need of your expertise or service.”

"Obviously, you still want to meet people in person,"

Nadia , Director of Operations

Nadia shared that with social media, it’s possible to broaden networks faster. “Obviously, you still want to meet people in person,” she added. “However, if you join the right groups on sites like LinkedIn and Facebook, you can open up a world of possibilities. Thoughtful questions and comments can help you connect with others in the industry or field in which you’d like to forge your path.”

Outside the online world, Nadia recommended industry groups or chambers of commerce. “Join a professional organization,” she said. “Don’t just go to the mixers though. Get involved in helping organize an event. Participate in their giveback efforts. Our team at Iconic Promotions have met some great people this way. It will help you establish your name and meet more key players in your area.”

Iconic Promotions Managers Share Networking Tips for Introverts

Nadia noted that not everyone is outgoing. “Networking can seem intimidating to a lot of people,” she noted. “In fact, even some of our most gregarious team members get nervous when it comes to striking up conversations.”

To ease the tension, Nadia suggested a buddy system. “At Iconic Promotions, we have a really strong coaching program,” she shared. “When it comes time to meet people, especially if it’s a team member’s first time networking, we make sure he or she is paired with a more seasoned veteran.”

If team-based networking is not possible, Nadia recommended pretending to be a reporter. “If you really want to make a good impression on someone, spend more time listening and asking questions, like you’re trying to do an interview,” she said. “People love to talk about themselves when they have the opportunities. They’ll remember how great you were to speak with, even if you said very little about yourself.”

“Whatever you do, focus on quality,” Nadia concluded. “You want to build a relationship, not collect business cards. That’s how you maximize networking.”

About Iconic Promotions, Inc.

Iconic Promotions, Inc. is a results-oriented, full-service consulting and marketing services firm, offering innovative outreach campaigns derived from meticulous research and careful analysis. The organization’s proven methodology guarantees increased brand awareness, consumer engagement, and bottom-line returns. Furthermore, the company’s history of industry success has allowed its professionals to expand into new areas and to meet a wide range of needs for businesses of various sizes. A dedication to camaraderie, passion, teamwork, and community giving has separated Iconic Promotions, Inc. from its competitors, and the firm’s executives continue to help brands expand and grow. To learn more about the organization’s innovative strategies, visit iconicpromotionsinc.com today.