Icon Industries Prepares for Second Half of 2015 Goals
While many think of July as the lazy days of summer, at Icon Industries, the month is anything but laid back. As of now, the managers are reviewing their 2015 goals in preparation for year-end.
Norcorss, GA, August 28, 2015 (Newswire.com) - Hithm, Icon Industries’ president, shared why this time of year is critical. “People might wonder why we’re thinking about the end of the year right now,” he said. “The reality is, December is a lot closer than we think. You don’t want to wait until the fourth quarter to try to course correct.”
“While we monitor our progress throughout the year, six months into the year is a good time to take a hard look at what we’re doing and to evaluate how successful our strategy has been to date,” Hithm explained. “It’s been long enough that we can draw a fairly good picture as to the effectiveness of our plans. However, at this point, we still have enough time to adjust anything that isn’t benefitting our goals.”
"People might wonder why we're thinking about the end of the year right now,"
Hithm, President
According to Hithm, the other benefit of analyzing goals and results at the half way point in the year is the ability to identify any significant external changes that could influence the end-of-year results. “Generally, our yearly goals and strategy are set during the previous year,” he explained. “There can be several changes in the market and economy during the first and second quarters that can have a substantial impact on the final results. The six month mark is an ideal time to determine how we should respond to some of these circumstances. This can be a good thing, especially if there are opportunities within sight. At Icon Industries, we analyze the entire picture, including what our best resources, our team, have to say about the current market.”
Icon Industries’ President Discusses Benefits of Measurable Goals
As Hithm noted, Icon Industries’ managers create goals based on measurable metrics. “This is important for several reasons,” he cited. “The first is so that we have a specific means to determine whether or not we’re on target. We have to be able to benchmark where we’ve started, then use those numbers to see any progress.”
“The second point about detailed metrics is that we can pinpoint specific areas in which we need to improve,” Hithm added. “For example, have we experienced growth overall or is it limited to a specific campaign? If so, what elements are making that campaign successful and how we can implement them into other campaigns? If you know what you’re interpreting, numbers can provide a wealth of answers.”
Hithm concluded by remarking that thus far, his firm has been progressing as anticipated. “Of course, we’re not simply planning to attain our goals. We must consider how to exceed them between now and December. After that, we’ll raise the bar for 2016.”
About Icon Industries
Icon Industries produces lasting and measurable growth for clients by introducing them to new markets. The firm’s branding experts create customized initiatives through meticulous research, analysis, and execution open up the most receptive markets for the client's product or service. Their innovative campaigns attract interested consumers and secure their loyalty, generating significant revenue for clients, fast. Icon Industries’ success has enhanced the firm's reputation, allowing for rapid expansion into new regions. For more information on Icon Industries and its unique and effective approaches to advertising, see iconindustries-inc.com.
