i.Predictus Introduces Digital Insights Solution
Marketers Now Have a Clear View of Their Digital Marketing ROI
Cedar Knolls, NJ, November 29, 2016 (Newswire.com) - In an increasingly competitive digital environment, marketers need to know – in real time – if their campaigns are driving revenue. Now, i.Predictus, a leader in automated marketing analytics, makes it possible with their newly released Digital Insights Solution. This tool allows digital media buyers and marketing executives to easily visualize and ascertain the effectiveness of their digital campaigns in real time.
“There is no doubt that big data has overtaken digital marketing,” says i.Predictus General Manager Carina Pologruto. “i.Predictus and its digital insights solution gives organizations the ability to quickly unify disparate data sources to deliver accurate and timely campaign results.”
There is no doubt that big data has overtaken digital marketing. i.Predictus and its digital insights solution gives organizations the ability to quickly unify disparate data sources to deliver accurate and timely campaign results.
Carina Pologruto, i.Predictus General Manager
The digital insights solution ingests data from a variety of digital sources and creates an intuitive and accurate dashboard, allowing users to quickly see which campaigns and digital media sources are working and where their digital marketing dollars are most effective.
The digital insights solution offers:
· Interfaces with all social outlets (e.g. Facebook, Twitter and DCM)
· Easily understandable visuals depicting your digital marketing dollars spend and effectiveness
· Campaign success views from the executive level down to individual placements
· Point and click detailed drill downs with individual slicers for unique views
“Simply put, bad data and/or incomplete analysis means a loss of revenue,” explains Pologruto. “We’ve taken the onerous, manual steps out of digital media reporting, automating the entire process and delivering accurate results so marketers can make sound decisions that will benefit their bottom line.”
About i.Predictus
i.Predictus LLC is the automated marketing analytics platform built by marketers for marketers. With two patents for its innovative work in data and attribution - and two more patents pending - i.Predictus cleanses and automates data to allow for custom data visualization, marketing optimization and omnichannel attribution to help agencies and brands interpret and apply data for the greatest return on investment. Find out more at ipredictus.com.
About Carina Pologruto
As EVP, General Manager, at Marketsmith’s i.Predictus company, Carina has helped launch multiple brand marketers into omni-channel business models and oversees i.Predictus platform analytics and technology teams. Recognized by both DM News and NJ Biz “40 under 40,” Carina has earned a reputation as one of the most accomplished practitioners in the technology and direct response industries.
Source: i.Predictus